Get,More,Clients,Letting,Prosp marketing Get More Clients by Letting Prospects Become Voyeurs
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Whether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And lets not forget People Magazineyes, I read it religiously every week. Why are we obsessed with this as a culture? Its the human interest. Its finding out about OTHER peoples lives, the intricacies, the quirky little details, the strange ways of being. Sometimes were looking to see how DIFFERENT others lives are. Perhaps were aspiring to be like them, or maybe were ridiculing them. Sometimes, were just looking to see how SIMILAR their lives are. (Hey, celebrities go grocery shopping too?)For whatever reason, we stay glued to the minutest details of peoples lives. Its something you should think about implementing to attract clients. Dont laugh, Im serious. You can use this deep human interest need we all have to your advantage.How? By letting people into the little details of your OWN life. By making your network of prospective clients, strategic alliances, and current clients more familiar with your everyday life, your family, or your adventures, youre essentially creating three things:a curiositya deep loyaltya brandAny marketer would do ANYTHING to have a legion of people curious, loyal, and committed to a brand.Your life almost becomes like a television series, where people tune into your marketing materials to just see what happens next. Thats especially important in a marketing world where consumers are bombarded with advertisements at every turn, and email open rates are in the 30-40% range, at best. To be honest, it takes some getting used to.At first, my husband Derek was a little hesitant about me using pictures of our family in my e-zine articles and on my website. Believe it or not, were actual pretty private people, although I guess you wouldnt know it. The thing is, once I started letting people in to the everyday events of my life, my sales went up, there were fewer unsubscribes to the newsletter (in fact, it grew dramatically) and even more prospects started calling to work with me privately or enter my programs. (By the way, hes now OK with the whole thing and actually encourages it. I guess the proof was in the pudding.) Your Assignment:Start thinking about how you can incorporate more of YOU into your brand, your marketing, and into your actual work with clients. It doesnt matter what you sell: consulting, financial services, cosmetic dentistry or magic tricks. Once people are clear about what RESULTS they can expect from working with you, then its all about human interest to make them curious, loyal and wanting more from your brand, looking forward to seeing your materials and buying up everything youve got to offer. And that, my friend, officially makes you a Client Attraction machine!
Get,More,Clients,Letting,Prosp