Using,Trade,Show,Booth,Add-On, marketing Using A Trade Show Booth Add-On To Grab Attention
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No matter how well you design your trade show booth, it may need a little something more to stand out from the crowd. Particularly if you are expecting a lot of competition, an add-on may be just the thing to distinguish your stand and really drive traffic. With the addition of an exciting element to your unit, you can get visitors coming and going on your schedule, using exactly the amount of resources you want to expend. What Is A Trade Show Booth Add On?There are many different items that fall into this category. First, there are small pieces. These typically sit atop a surface inside the unit and are compact enough to be carried easily in the arms of a staff member. They might include a locked box (give out the key, have a highly promoted opening ceremony where everyone gets a shot at opening the lock), a small pinwheel unit (spin for a prize), or a toss-and-win game (hit the center and win a gift card or gift certificate.)The more exciting attractions tend to be the ones that sit on the floor, independent of the trade show booth. These range from a nearly life-sized gorilla (possibly in fluorescent pink or lime green, if you're adventurous) to a money blowing machine or a full-sized prize wheel. Because of their sheer size, these units tend to have the most shock value and are very eye catching when used in combination with a display. Focused Event Timing Or A Less Structured Style?Depending on what type of attraction you've chosen, you'll need to decide whether you want to make the attraction an event in itself or whether it should be available to anyone who visits your display. Ideally, you'd want to attract people with the prospect of the unit at all times, thus you wouldn't want to wait for a scheduled use. There is one major exception to this ideal: any event where you'll be giving away something of substantial worth. Branded convention giveaways are one thing, and can (and should) be given out liberally throughout the convention. If you're giving away a large gift certificate or a lot of cash, you want to make it an event; it's not something you can afford to offer everyone who comes to your trade show booth.The key to successfully making your attraction an event is to clearly publicize it throughout the day, and ensure that you schedule it at prime time, yet not conflicting with anything else major. Lunchtime on the last busy day of the convention is usually a good opportunity. There is plenty of time for people to play, there isn't generally much else scheduled, and everyone is looking for a bit of fun.Getting Quality Leads From Your InvestmentLike convention giveaways, attractions always get more visitors, but many of them may not be qualified leads. You will need to rely on your staff to separate the really strong leads from those who might not be so keen on your product. Those with the most passion and interest tend to be self-separating, but you will still need to do some work at the trade show booth. Put in the time and effort to find these leads and pursue them and you'll find that you can get a lot more out of your trade show booth with clever use of attractions.
Using,Trade,Show,Booth,Add-On,