Client,Attraction,Focus,Servic marketing In Client Attraction, Focus on Service, Not Accumulation
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Ive mentored a few already-successful solopreneurs recently who walk the line between high-achiever and overachiever and let me tell you, there IS a difference. Youve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually its more clients, more in-come, with more time off to enjoy it all) and who say to me, Fabienne, show me how to do it and Ill do exactly what you say. Thats the kind of person who sees results.But sometimes, theres a different breed of person. The person who takes on too much, too fast, and seems to always be RACING towards the next level. (I know firsthand about this, I used to be one.) The high-achiever sets high goals and then does what it takes to make those goals happen. The overachiever seems to want to accumulate just for the sake of accumulating. (I know, because again, I used to think like that.)A few years ago, a coaching colleague asked me, Hey, I notice that you move at a very fast pace. Whats the deal? Why do you feel the need to accomplish so much in such a short period of time? I was stunned actually. Didnt quite know how to answer. So I said, Its a game for me. Seeing how much I can accomplish is fun. But it took me a while to get what he was trying to say.I think that I was focused on accumulation rather than service. It was about amassing clients and in-come, probably having to do with proving something to someone from a bazillion years ago. Yes, it was a game, a competition against self, but was there a point to it all? Probably mo-ney, but even that is just a number sometimes. It began to feel like a hamster wheel, an empty process. There seemed to be no meaning to accomplishment at a fast pace.Its when I stepped back and looked into the REASON for why I started this business that it stopped being a race. I got focused on SERVICE again, on my purpose and skills, and why I got into this in the first place. I think Id lost that along the way. The minute I realized this, Client Attraction became less about filling a void, and more about being of service. Less about accumulation, and more about really making a serious difference in peoples lives and businesses.Being focused on service, I started being happier, clients got even better results, our friendship was deeper and even more satisfying, and the best part was, it stopped feeling like WORK. I started getting a feeling that I couldnt believe I was being paid (well) for doing something so gratifying. And then I noticed something Ironically, when I tapped back into SERVICE, thats when my in-come began growing much more rapidly. Thats when the referrals started pouring in again. Thats when my numbers started really increasing dramatically. Thats when bigger and bigger opportunities began coming my way.He who wishes to secure the good of others, has already secured his own. ConfuciusYOUR ASSIGNMENT:Notice how you approach your business. Does it feel like a race for the mo-ney, rather than being of service to others in a BIG way? Has the MEANING of what youre doing gotten lost along the way? Is it more about accumulation now? If so, take a step back and reconnect to the reason you got into this in the first place: service and the DIFFERENCE you can make in peoples lives. Thats whats going to make you happy.Now, dont get me wrong. Im not even close to suggesting that you should stop marketing and setting up systems for everything in your business. What I am saying is, couple this with consistently working on implementing your marketing and Client Attraction strategies, and attracting clients will become big time easy (then the in-come will naturally follow).
Client,Attraction,Focus,Servic