Trade,Show,Booths,Top,Tips,for marketing Trade Show Booths: Top Tips for Survival


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If you scour the internet, you will find any number of tips offering business owners and their employees advice about setting up their trade show booths and banner stands for maximum exposure. In this article, we offer staff at trade show stands personal tips for surviving those long hours working at an exhibit. It's a subject that is sometimes neglected but still very important. Working trade show stands is hard work, after all.Don't Work Trade Show Stands AloneIf you've never worked at a convention before, you might be inclined to think the day will be a piece of cake. You'll set up banner stands, hand out some brochures, talk to a few people, and go home refreshed. Don't let anyone tell you that, because it's a lie. You will be tired both mentally and physically, so never work a show alone. Schedule employees to work in shifts, or at the very least have someone available to cover breaks.Take Snacks And WaterYou will be talking a lot, so make sure you bring a few bottled drinks with you to the booth. It's also a good idea to bring a light snack that you can eat discretely if you get hungry but don't have time to track down a full meal. Granola bites, pretzels, trail mix, and similar foods can be left for a few minutes or a few hours without spoiling or getting cold. In any case, make sure you step away from the booth while you're eating. Not only is it more professional, but in many cases it's required.Dress ComfortablyThe ideal wardrobe for working at trade show booths is one that strikes a perfect balance between comfort and professionalism. Comfortable shoes are a must, as you will be standing for long periods of time throughout the day. Many companies opt to have their booth representatives wear khakis or dress pants and a polo or button-down shirt with the company logo on it. While some insist on ties for men and skirts or dresses and heels for women, we don't recommend it.Take BreaksFrom time to time, you need to step away from the booth to take restroom breaks and to clear your head. You might find yourself repeating the same things over and over again to each new person that stops by. It's also possible that you will experience lulls where things get boring. Whether you are tired or bored to tears, visitors will notice. Breaks can help you recharge and refresh.Bring A Survival KitFrom cuts and bruises to headaches, there are plenty of good reasons to bring a survival kit with you to your booth. Your kit should include aspirin or another pain reliever, bandages, eye drops, mints or gum, and possibly allergy medicine and safety pins.As you gain experience working at trade show booths, you will learn what things to bring with you that can help you survive the day more comfortably and confidently. Take notes throughout the day and keep track of those things you wish you had with you but didn't think to bring along. Article Tags: Trade Show Booths, Trade Show Stands, Trade Show, Show Booths, Show Stands

Trade,Show,Booths,Top,Tips,for

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