Trade,Show,Exhibits,The,Top,Pr marketing Trade Show Exhibits: The Top Promotional Materials You Need
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
When it is time to plan your company's participation in an industry event or expo, there is a lot of information to take in. To show up unprepared is to waste time, money, and other resources unnecessarily. To make the most of your marketing and promotional efforts, you need to plan ahead and examine what tools some of the top trade show exhibits are using this year.Promotional Literature For Trade Show ExhibitsJust about all trade show displays feature some kind of promotional literature. One-page flyers, multi-fold brochures, and small catalogs are some great choices for your trade show booths. Each of these items should be prepared in advance and printed professionally. If the items do not look professional, they can actually be a detriment to your business. For that reason, you should spend a few extra dollars to have the literature professionally designed and printed. Using professional copywriters and photographers can also ensure your promotional literature helps you attract new leads and generate new sales.Product Samples For Trade Show DisplaysService-oriented businesses will not have much in the way of samples to offer at trade show displays, but companies that sell tangible products for consumption can generate new business by offering samples and letting booth visitors try them out. Make sure that your sample size is adequate for one-time use and that your visitors have instructions on how to use the product. If you can, demonstrate the sample at each of your trade show exhibits or play a video that shows how the product should be used. As you hand out the samples, have your staff members offer special tips or suggestions on how to get the most out of the product.Marketing Videos And DVDsThese items are great for companies that offer services rather than products. They show potential customers what they have to gain by using your company, and they can outline different levels of service options available. This helps your visitors become more familiar with your company. Although the production costs might be high initially, making duplicates of the CDs and DVDs is relatively inexpensive. To get the most out of your production fees, you might want to offer additional copies for visitors to share with family, friends, and colleagues. Stick a business card with the CD or DVD and make sure that it is professionally labeled with your company name, telephone number and website.T-Shirts, Magnets, Pens, And Other Freebie ItemsNever give away anything at trade show booths unless you expect to get a return on your investment from it. Put logos, website URLs, and other contact information on items that you give away during the convention. That way your business will be remembered each time the person uses it later. If they pass the giveaway along to someone else, it will still have value to your company as an advertising or promotional tool. What you give away will depend mostly on your budget. More expensive items like T-shirts should be given away sparingly or used as a way to get information and new leads. For instance, you could give out inexpensive pens to everyone but reserve T-shirts and other more expensive promotional items for those who sign up for your mailing list or make a purchase at the show.All trade show booths should have one or more of these promotional materials to generate interest in the company and ultimately drive more sales. Article Tags: Trade Show Exhibits, Trade Show Booths, Trade Show, Show Exhibits, Promotional Materials, Show Booths, Give Away
Trade,Show,Exhibits,The,Top,Pr