Brands,Need,Target,Younger,Aud marketing UK Brands Need to Target Younger Audiences Through Social M
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
0 0 1 454 2590 Punch Comms 21 6 3038 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:Cambria;mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;mso-ansi-language:EN-US;}A recent survey of UK social media use hasfound the need for brands to look to target ever-younger audiences to helpincrease engagement and visibility through online portals. The survey,conducted by Opinion Research, found an increasing number of older UK socialmedia users are using these networks on a more infrequent basis, and as suchbrands ought to consider targeting younger age groups to ensure they reapsuccess from their social campaigns. The survey found a correlation between anincrease in age and a decrease in social media use. For example, for those aged20 and younger, 87% of the UKs population use networks such as Facebook andTwitter. Compare that to those in their 50s, 60s and 70s, and percentages continueto drop, to 49%, 39% and 29% respectively. Further to this, a correlation againappears when studying the number of inactive accounts in relation to the age ofusers. For example, whilst only 13% of those in their 20s are currentlyinactive, for those in their 50s this number jumps to 51%. Clearly brands looking for a return ontheir marketing investment need to look towards younger audiences. As youngerpeople continue to look towards these networks to converse with each other,brands are presented with increasing opportunities to increase their visibilityand attract a wider fan base. Coupled with the increased popularity and use ofsmartphones, users are able to access these networks from multiple locationswhenever they choose, rather than just at their homes. With this ease ofaccessibility, brands clearly need to consider the move towards social mediamarketing and specific age group targeting, assuming they havent already done so. Of course, brands shouldnt look towrite-off older age groups altogether, they must instead look to mostly targetyounger audiences. Although trends point towards the need to target youngerconsumers, brands cant only look towards younger audiences, as this is likelyto alienate those in older age brackets. Such alienation is an easy way to losefans and thereby give the brand a negative appeal across online channels.However, priority still ought to look more towards younger audiences giventheir continued rise to prominence across the online sphere. Brands may stillsee some return on investment through older audiences, but with younger usercontinuing to prove more prevalent, clearly marketers must look in theirdirection to ensure engagement and visibility improves. Brands looking to employ social mediamarketing strategies need to consider targeting a younger fan base over otherage groups. Clearly those in their 20s and younger are the leading consumers ofmedia through social channels, and the likelihood is this trend will continue,if anything only growing in prominence as more users look to interact with eachother through these networks. Brands cant automatically write off targetingolder consumers due to this, but significance must be placed on young agegroups to ensure maximum return on investment is achieved.
Brands,Need,Target,Younger,Aud