Don,Market,With,Postcards,befo marketing Dont Market With Postcards before Knowing About EDDM
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Gone are the days whenone used to use postcards for mailing. The trend today is Every Door DirectMail. This is the most commonly used mode for communicating through mailsnowadays by the various business persons. This mailing process possibly savesthousands over the span of a direct mail campaign. Every door direct mail havechanged the way that the businesses market with postcards, these are done byallowing them to mail postcards with no address specified within. Notnecessarily should everyone know about the identity of our company, not eventhe neighbors. This type of retail program started back some 3 months back andwhat it does is it allows United States businesses to bring their marketingmaterial to the nearby post office and mail for around 15$ per postcard. The15$ charged is a subsidized rate since at the start of the program the cost wasaround 45$ for a stamp. This new subsidized rate saves almost 70% off the costof the stamp. The advantage of thisscheme is that one does not compulsorily have to pay for buying a mailing listor pay a mail house to prepare the mail for them. This indeed has made the jobeven easier for the businesses to mail to their clients. The post office itselfhas created a website for this scheme which goes like http://smp.usps.gov. What this website provides is that it willallow the traders to target the address and pick the bulk of the mailing routesin the given area. One has to specify the route in which the mail has to besent and once he has decided the route, he has to print out the paper work fromthe website, and the artwork should be put to print. Once the printingmaterial is received one has to bundle the printed postcards in a bundle andthe bundling should be made in increments of 50 and the facing slip from thepaperwork that one receives should be placed inside after checking with theroutes availability in the USPS site. From then on one should take thepaperwork and the printing to the local post office and the mail will bedelivered in a couple of days from the date of sending. This really makes thejob easier for the customers to use this Every Door Direct Mail program toperform mailing campaign effectively and at a low cost. The other way to makethe mailing interactive and responsive could be made possible by putting anoffer or a coupon on the postcard through this program.As far as the look ofthe postcard is concerned one is recommended to use full color printing sinceit will provide the zing that is required for marketing to local businesses,which is not that costly either. These are the basic features that will makethe user get greater value from Every Door Direct Mailing program.
Don,Market,With,Postcards,befo