Ways,Use,Postcard,Get,More,Bus marketing 10 Ways To Use A Postcard To Get More Business
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Alist of direct mail ideas that are getting results. Anniversary:Sendyour customer a postcard celebrating their anniversary of the first order withyour company. It may sound silly, but if the customer has been with you forseveral years, they will be impressed to the attention that your company givesto their clients. If they havent ordered with you in a while, the postcardcampaign should be a free or aggressively low priced offer to come back! If theyveused your services before, there is a great chance theyll need you again inthe future. Grand Opening/Open Houses:Grand Opening postcards or open house postcards are a great way to drivetraffic to your local business. If your customers are any resident in yourlocal areaSaturation direct mail campaigns are a great way to deliver yourmarketing message to everyone in your neighborhood. The best part aboutSaturation mail programs is that it is the lowest price postage that you canget from the post office at 13.9 cents. Thats 70% less than the cost of astamp!Announcement:Do you have a new product or service to unveil? A postcard is a great way torelease the news! The benefit of mailingpostcards is that the message is read by the recipient even if they end upthrowing the mail piece away. You cant say the same thing about letter mailersbecause they have to be opened to be read. One of the best things that weve seen marketers do is to follow anannouncement postcard with an email to their customer on the same day.Combining both direct mail mediums provides an explosive increase in response,guaranteed!Birthday:Restaurants see huge success with birthday greeting postcards. The postcardmarketing piece should include a birthday greeting, and a discount coupon onlyto be used on the recipients birthday. Mini- Newsletter:Dont have the budget to send out a full newsletter? A large 6x11 postcard canfit as much information as a 2-page newsletter if done correctly. Mailing a6x11 postcard will cost less than a traditional newsletter for a variety ofreasons. Postage will cost less, and you wont have to fold and stitch like youwould a newsletter. Bringa friend:If your business is salons, fitness centers, health clubs, tanning salons thebring a friend for free promotion work is an amazing tool to generate a lotof interest. Youll find the best results using this postcard on your internalmailing list. Catalog requests:Instead of sending out expensive catalogs to a large list, send a postcard witha tear-off stub, and your customer can return the stub for a catalog. Dontforget to put your web address on the postcard with a special form to go onlineand request the catalog. This little trick will save you thousands of dollarsin wasted catalog mailing expenses. Survey:Customers like to know that their opinion matters to the people they dobusiness with. Sending out postcards to getfeedback shows that you want to meet their needs. They can either go to yourwebsite or using the postcard with a tear-off stub like the catalog request,they can fill out the survey and send it back to you. Youll find the bestresults when your customer can fill out the survey online. ThankYou:As the old saying goesa little thank you can go a long way. I dont know aboutyou, but I do business with companies that are appreciative of mypurchase. Sending a hand written thankyou card to a customer for their order is a great way to show appreciate. Additionally,its also a good time to ask for a referral or feedback regarding thecustomers experience. Website:Drive traffic to your website by putting the address on your postcards. Also, let the customers know the benefits ofusing your site, whether its an excellent support/service section, or maybeweb only specials that your company runs.
Ways,Use,Postcard,Get,More,Bus