How,use,the,Every,Door,Direct, marketing How to use the Every Door Direct Mail Program
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Many businesses would like to use direct mail as a marketing tool but the costof postage has been too cost prohibitive. As of 2011, a single stamp cost 44 cents. When you combine the postageprice with the cost of printing, labeling, and mailing lists it may cost acustomer as much as $1 per postcard to get their marketing message out to theircustomers. Well, not anymore The USPSpostal service has started a new program that allows retail businesses to mailpostcards at an astounding 14.2 cents per card. This promotional price isnearly 66% discount off the price of a stamp. I am glad to say that direct mail is now affordablemarketing tool for any business that markets to local customers within a radiusof their location. If you own a gym, restaurant, dry cleaner or other typelocal service the Every Door Direct Mail program fits your businessperfectly. In order to mail postcards under the Every Door Direct Mailprogram, businesses simply have to go the USPS website http://smp.usps.gov and pick out their mailingroutes. From there, all you have to do is print out the paperwork and place instacks of 50. Once youve bundled yourprinting you may take them down to the post office where your mail is to bedelivered. The paperwork will direct you where to go. Of course youd need to get your printing first, and thereare plenty of online printers out there to get you inexpensive printing withhigh quality. Your mail has to be onthick card stock or otherwise it will get damaged in the mail. The post officerecommends at least 9pt which is about 3 times the thickness of regular copypaper. We dont recommend that you try to print these on your homeprinter for a couple reasons. First, you will break your printer using thicker paper stockon a home printer. It may not even run through the printer. However, if thethicker paper stock is able to run through your printer, you risk wearing itout quickly. Home printers simply arent made for thick paper stocks. Secondly, a home printer wont print the same quality as acommercial print company would. The costof full color printing in 2011 is far less expensive than it was a couple yearsago. There is no reason to skimp onprinting. If you are serious about your business, it is important to have ahigh quality image on your promotional piece. Lastly, toner for home based printers are very expensive. I am willing to betthat the cost of toner for your printer will end up costing more than theentire print job if you outsourced it to a print professional. There is no goodreason to print your own marketing piece. With the Every Door Direct Mail program, you can mail aslittle as 200 pieces and as many a 5000 in one day. If you want to mail morethan that, we recommend mailing with a mail house because a mail house does nothave the same restrictions that the EDDM retail customers do. You can mail an unlimited number of postcardsthrough the EDDM program if you mail through a mail house. Its really that simple. If you have any questions ,or wantto learn more about Every Door Direct Mail. We are experts in the industryand USPS preferred partners for theEvery Door Direct Mail program. We are excited for this program and lookforward to seeing businesses everywhere grow through using this exciting newdirect mail tool. SonicPrint.com can help you with your Every Door Direct Mailmarketing postcard programs. We have helped thousands of businesses with theirpostcard marketing and we are experts in the Every Door Direct Mailprogram.
How,use,the,Every,Door,Direct,