How,Design,Effective,Postcard, marketing How to Design Effective Postcard
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Design of postcardis a crucial element in marketing. A good design of postcard not onlyattracts target audience but it also makes your message easier and clearer tounderstand. Simple but elegant low-cost postcards have become a valuabletool for modern marketers. A postcard can produce a flood of highquality sales leads and traffic to your Website. Lets have alook on simple tips to make your postcard more attractive;CardStockYou should choose thick card stock. It may cost morethan regular paper. The reason for thick postcard material is thatheavier paper stock is more durable and lasts longer than ordinary thin paper.MessageYour postcard message should be simple.Simple postcard advertising is a key to success because too much informationcan confuse readers and may cause your target audience to lose attention andinterest on the item you sell.FontYou should use correct font size and font style sothat your target audience can understand postcards message accurately. Onyour postcards always employ at least 10pt font size and use asans-serif font such as Arial, Verdana and Tahoma because this kind of font hasa sharper and cleaner look. ColorsAccording to a market survey, it is proved thatpeople likely to respond to a colored and feature full designed postcardsrather than the combination of one or two colors. The reason behind this factis, postcards featured with visual cues in full- colors can grab theattention of readers and observers. Thus, most consumer experts recommend toentrepreneurs that they should employ good color schemes such as shades of red,yellow, oranges and neon colors.CheckboxesYou can use checkboxes on your postcard ifyou intend to distribute them in the surveys form. Checkboxes will allow yourtarget audience to quickly answer the postcards survey forms. DesignBoth Sides of PostcardsDesigningboth front and back sides of your postcards can help recipient to seeyour message immediately regardless which side of postcard faces up.QualityPrinting Makes SenseIf you have used image or graphics on your postcardsthen make sure postcard is well-printed. Poor printing service can givebad impression of your postcards, even though you made a great designand lay-out.BigCardsEvery business entrepreneur print standard sized postcards.So, do something different for your audience. Bigger postcards can beimpressive and are impossible to ignore. Postcards sized (6x9 or 6x11)can be more attractive than standard sized.Keep in mind these simple techniques and enjoypositive response from your target audience.
How,Design,Effective,Postcard,