Renting,Buying,Trade,Show,Stan marketing Renting Vs Buying Trade Show Stands: Which Is Right For You?
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Trade show displays can be a necessary cost of doing business. The benefits that come from presenting at an exhibition armed with eye-catching trade show stands and properly trained employees are countless. If your business relies on sales leads for your livelihood, consider attending one of these events. After you make the commitment to attend one of these exhibitions, you'll need to decide if you should rent or buy your company's display.Advantages Of Renting Trade Show DisplaysIt's possible to find companies that rent trade show displays. These companies can take care of everything and still provide you with a custom display. Renting is the perfect choice if you attend exhibitions infrequently, you don't have the room in your company's budget to buy a display outright, or you find yourself with two exhibitions scheduled at the same time. Many companies are hesitant to rent a booth and worry that it will look like it was sloppily thrown together. That's simply just not true. Today's rentals are modular and dynamic, but most importantly, they contain your personalized graphics and text. Your rental company will likely have an in-house graphics department that can help you create the exact message you're hoping to convey. Also, because they're a part of the rental company, they'll know the exact size and specifications for the display.Another advantage of renting is the ease of set up. Some companies send a sales representative or set-up expert to install the booth in the correct space, meaning all you have to do is show up with your company's literature and sample products. Others will send you detailed instructions on how to set up these displays. These companies will also include sturdy packaging materials so you can safely ship the exhibit back to them when your event is over. Why Buying Trade Show Stands Is A Good IdeaBuying displays is the ideal option if you're planning on attending multiple events. These booths can last for years, but the cost can be a bit more than what it would be for renting a display. However, there's good news for companies buying a display in 2011. In late 2010, Congress passed legislation that allows companies to deduct the full amount of their exhibit purchase on their 2011 taxes. In previous years, companies needed to worry about deducting only the depreciation. For 2012, the depreciation limit will move to 50% instead of the entire purchase price. While this tax savings will even out, it does allow buyers of trade show exhibits to free up more cash and apply it towards their 2012 marketing budget. Another benefit is that once your company has trade show exhibits at its disposal, you can pick and choose which events to attend. You won't have to worry about finding a rental unit or determining if the graphics used from the previous event will fit a new unit. These events can bring in a great deal of new business - if they're used appropriately. The key is to find trade show stands that serve your business and fit within your budget. Whether you decide to invest in a rental or a purchase, choose dynamic graphics that will get your message across.
Renting,Buying,Trade,Show,Stan