Direct,Mail,and,New,Customers, marketing Direct Mail and New Customers
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Here, are few steps to follow for successfulmarketing campaign.Identify Best Sales LeadsIn order to get most response from your customersthrough the use of direct mail list, you need to know about your targetcustomers. How? Lets find out;Find out the people with similar demographiccharacteristics as your best customers. You need to make up direct mailcampaign that fits in your customer profiling. Direct Mail CostsWhenever you wrote the direct marketing program you needto consider it as its your last marketing campaign. You also need to considercost components.In direct mail marketing campaign, biggest costs arepostage, ink, paper and handling.In telemarketing campaign, biggest cost is time andline charges.The smaller cost item is the list but the list isthe hinge that has cost per lead and per sale. If you have successful list, youwill get profit swings. The comparison between cost per lead and per sale isvery important. Lets find out the difference;Lets take an example of 1000 piece of direct mail program.It is estimated that most telemarketing or direct mail programs spend between 45cents - $1 per contact. It is just an idea; telemarketing can even take yourmore bucks. For the comparison, you need to assume cost of contact perhousehold is 60 cents.It means you need to spend $600 for 1000 piece ofdirect mail campaign.How to Calculate Cost per Lead or SaleThe most fickle thing in direct mail marketingcampaign is the response rate because it doesnt only rely on the person whosends it, but it also depends on the design, timings and information. Withperfect message, design and timings, the typical response rates can rangebetween:0.002% per thousand means 2 per 1000 2% per thousand 20 per 1000 Several companies have done it in much better way.Lets see how;As you have received a direct mail response rate of2%, it means your marketing campaign have generated 20 leads for your $600investment (1000 x 60 cents).Per lead cost rate is - only $30 = $600/2020 lead into 5 sales.If you get the closing ratio 25% then your cost persale can be 600/5 = $12The Secret of Direct Marketing ResponseRateSeveral marketers only focus on the response rate bycounting leads. Remember, response rate is like a coin that has two sides to it head and tail. The head side of coin is the people who said YES to youroffer and tails are the people who said NO to your offer.It is also recommended to send your message to rightpeople that are interested in your offer. If you send your most powerfulmarketing message to the wrong people then all your efforts will waste and willgo into the trash. But if you send an ordinary marketing message to the rightpeople, there is a more chance to get more response from your target audience.
Direct,Mail,and,New,Customers,