Setting,Goals,What,Important,W marketing Setting Goals: What's Important When Bringing Your Trade Sho
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Without goals, taking your trade show booth to an event is a wasted opportunity. There's more to do than just showing up. Use these goals as a starting point when taking your portable displays to an event and you can help ensure a successful time.Using Your Trade Show Booth To Network With Potential ClientsUsually, using a trade show booth to network with potential clients is the biggest goal for any company. It's the main reason anyone brings a portable displays to the venue. Networking is an important part and is all about meeting people and making contacts. Even if someone you talk to isn't interested in your product or service, they could still recommend your company to friends or other business associates. It's important to be genuine when trying to network. Networking just for the sake of getting your business card into your portable displays' visitors' hands can seem pushy and insincere. Also, never feel that the people you're talking with are doing you a favor. Networking often benefits both parties so it's important to be confident, yet not arrogant, when you talk with people visiting your portable displays. Visiting The Competition's Trade Show BoothsThere's nothing wrong with using an event to check out the competition. However, it's important to be upfront and honest when you do visit a competitor's display. How would you feel if you spent valuable time with a potential client, only to learn that they were actually your closest competitor? If you can, talk to them about their greatest problems and issues and be willing to discuss yours. Never bad-mouth a competitor to a client or to them personally. In many industries, there's room for multiple businesses and companies can co-exist and even recommend each other if a client is looking for a service not offered at your business.Finding A Vendor For Your Own CompanyYou may be an exhibitor, but that doesn't mean you can't find your own vendors at the venue. Schedule breaks from working at your own trade show booth to find vendors to solve your most common business problems. Seek these companies out first and then allow yourself time to wander around to look at the exhibits of other businesses. You may find a solution to a problem that you didn't even know existed. Knowing What Others Are Looking ForIf you don't know what types of problems your clients are facing, you'll never know how to develop innovative products to solve them. As you're networking at trade show booths, ask visitors what types of issues they face on a day-to-day basis. Then take these comments back to your research and development team so they can come up with a solution for your clients. Having these goals in mind is an excellent way to help ensure a successful event. Going with a goal is the key; what are some other goals you can set for your business? Article Tags: Trade Show Booth, Trade Show, Show Booth, Portable Displays, It's Important
Setting,Goals,What,Important,W