Designing,Trade,Show,Exhibit,F marketing Designing A Trade Show Exhibit For A Specialist Or Expert Cr
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
At the average convention, you can assume that most people who visit your trade show exhibit will know little to nothing about your product or your industry. At events like these, you can often get away with more hype and pushing your product relative to the amount of actual information you provide. It's easy to promote here because you can draw people in with curiosity - they'll want to know more about the claims you promise.At an event with a lot of experts, specialists, and die-hard fans, it's much more difficult to promote yourself. First, you can't get away with a lot of generalizations. People will know the industry inside out, and you'll lose their trust if you are anything but completely honest and straightforward with them. The same is true if you are presenting at a convention geared towards fans of a particular TV series or video game. These people tend to strongly emphasize being true to the story's characters and plot, and if you aren't familiar with that yourself, your trade show stand can really miss the mark. Never Design Without An Expert In Your CornerThe first rule of designing a trade show exhibit for a specialist audience of any kind is to make sure that you have a specialist on your design team from the very beginning. If you are not an expert in the field yourself, you'll want to start talking with someone who is early on in the process. Keep in mind that the person you're working with is likely to have little or no marketing expertise, but they'll know all about what the visitor at the event will want out of a trade show stand. They will also be able to help you by providing insider references that will make your trade show exhibit feel like it's part of the experts' or fans' culture. When they feel like you understand them, they're much more likely to come see what you have to offer.Always Choose Expert Or Fan Trade Show Stand StaffWhen you're attending an event like this, you should never use staff trained in promotion over staff that has actual experience with the event's subject. If you're going to an electrical engineering convention, you'll need staff members who speak the language of electrical engineering. They need to be able to engage the people who will come to your trade show exhibit on their own level. You don't want them feeling like your company is ignorant and out of touch with them; if you bring a promotion-based staff, that's exactly how it will seem.Bringing true fans to staff your unit as a fan convention is even more important. Fans typically have a rabid distrust of anything overly corporate, which is exactly how you will appear if everyone in your booth is totally unfamiliar with the basics of their beloved game, movie, or book. Fans are always a better choice than marketing experts for staffing a trade show stand at this kind of event.With proper research and assistance from someone who really knows the field, customizing your trade show stand for this specific audience isn't difficult. The key is to ensure that you're really tailoring it for the audience with complete knowledge of what they're expecting. Once you've got that, you're ready to make an appearance that will really wow your crowd.
Designing,Trade,Show,Exhibit,F