Interactive,Trade,Show,Exhibit marketing Interactive Trade Show Exhibits Generate Interest
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Generating leads is your first priority on the convention floor, and a live, interactive demonstration is a great way to get the most bang for your marketing buck. In fact, studies have shown that interactive demonstrations are so effective that they can generate up to three times as many leads as you would normally generate with static trade show exhibits. When individual attendees were questioned about how they came to choose a particular product or service on the convention floor, over half said they were influenced by a live demo. People also tended to remember the name of a company or product far longer if they watched an interactive exhibit rather than visiting a static booth or reading company literature such as brochures.Designing Great Interactive Trade Show ExhibitsThe demo you present has to deliver quality content, be accessible, and present easy-to-understand solutions for each visitor. While this seems like a daunting task at first, if you follow a few solid suggestions, your trade show exhibits will soon be generating more leads than ever. Focus on a concrete marketing objective, such as introducing a unique, new product from your company. Reinforce the information with supporting graphics or information on a trade show stand. Make sure your audience is engaged. Include graphics on a trade show stand near the interactive area of your booth that outline your show with simple bullet points. Or use a trade show stand to ask a stimulating question your demo will answer. Keep interactive trade show exhibits short and sweet. Five to seven minutes is a good length; any longer and you risk losing your audience. Remember, they are trying to explore as many trade show exhibits as possible without burning out. Be "hands on." Invite audience members to ask questions and try your product for themselves. Attendees are sure to remember your company if they try a product and love how to works for them. Personalize live trade show exhibits for each group. It's okay to change things up a bit as long as you don't stray too far from your objective. Ask leading, open-ended questions like "What do you want most from your supplier/attorney/widget/etc?" Ideally, what they will say they're looking for is a product like yours. Another good question might be, "Are you looking for a long term solution or a short term fix?" Depending on their answer, you can tailor your presentation to their needs. Use table top displays to offer additional information that corresponds to the demonstration. Don't forget a strong call to action. As you wrap up your presentation, remind your audience how they can get their hands on your remarkable product or invite them to sign up for your service, then hand them off to another staffer who is ready to take their information.Start Strong, Finish StrongGiving an excellent presentation isn't easy to do. You should practice for several weeks before presenting at live trade show exhibits so that you're fluent and comfortable with the product and how it works. Then, you'll be able to move through the process flawlessly.Talking to a crowd of any size can be difficult. Practicing with colleagues can help you improve your delivery. Some common mistakes to avoid include rambling off the topic and speaking too quickly. Make sure your booth includes a list of crucial points that sum up the most important information for your audience. Break your demonstration into easy-to-understand units, using a brief pause here and there to emphasize the points of most interest. Repetition is also helpful; listeners will remember your demonstration in more detail if you repeat the highlight of each unit, then summarize everything in a short closing statement that is echoed in one of your table top displays. Finally, keep in mind that people are most likely to remember the first thing you say or do and the last thing you say or do. Don't waste those precious moments; if you start strong and finish strong, your interactive demonstration could be the hit of the convention.
Interactive,Trade,Show,Exhibit