Facebook,Announcement,Raises,T marketing Facebook F8 Announcement Raises The Bar For Brands & Con


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


0 0 1 311 1795 Punch Comms 34 11 2095 14.0 Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:Calibri;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-fareast-language:EN-GB;}OnThursday 22nd September, at the F8 conference, Mark Zuckerberg ofFacebook announced a number of significant changes that are due to be rolledout across the platform. Below I have assessed the impact of just some of thechanges for consumers and brands alike and will continue with furtherevaluations over the coming weeks.Whilstthe digital, marketing and technology press has understandably focussed on thelaunch of Google+ over the last three months, and the impact that the socialnetwork will have on the previous almost monopoly-like rule of Facebook in thesector, there has been much talk and speculation about how Facebook willrespond. And now, following the announcements at the F8 conference this month,Facebook has responded in bold terms.Themost eye-catching change announced by Zuckerberg was the replacement of users’feeds with a new “Timeline”, which is set to transform the existing format ofuser feeds into a chronological “scrapbook”. The visual examples of this are veryimpressive and demonstrate Facebook’s commitment to raising the bar for userssharing more about themselves, which has been the cornerstone of social mediasuccess over the last few years. The new timeline feature allows users not onlyto share more about themselves, but tell others a much more personal story,which despite the all too familiar grumbles whenever there is any change toFacebook user functionality, looks set to be an unquestioned success.Froma brand perspective however, in the immediate term, the changes will force areassessment of outreach strategies. For example, the changes to the user newsfeed means the weighting of content is now even more important. The morerelevant or important the content (as deemed by Facebook engagementalgorithms), the greater its chance of appearing centre stage within thetop/recent news feature. However, content that is deemed less relevant will nowbe featured in a rolling “ticker” located on the top right hand corner of eachusers’ home page. The message to brands (and consumers for that matter) couldnot be clearer: be relevant.

Facebook,Announcement,Raises,T

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