Airport,Apps,Win-Win,for,the,T marketing Airport Apps: A Win-Win for the Travel Industry
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Unpredictable weather, long security lines and extremely time sensitive logistical planning makes it easy to imagine that your last trip to the airport could have involved overstressed airport staff rescheduling a flight for a bunch of cranky travelers that cannot understand why they have to spend the night in Frankfurt and pay 10 euros for a 4-pack of batteries.Its not the same at every airport, but I have a feeling weve all been there at some point in our travel history. This being said, mobile apps provide airports with a huge opportunity to simplify the travel experience as well as provide travel services and tools to minimize stress.Receive delay notifications on your mobile before leaving the houseLook for alternative flights when your flight is cancelledPre-purchase your ticket for the Heathrow Express on your tabletBreeze through security with your digital boarding passForward yourself your flight, hotel and car rental info an automatically create a travel itinerarySnap a pic of your parking spot and tag on a map with GPSReceive a discount coupon from Starbucks after checking-in at the airport via FacebookWhats really exciting about this space is that all the features listed above already exist and would impact your travel experience in such a positive way. But if you took a second to think about whats to come with NFC, QR codes and ERP solutions - mobile could literally revolutionize what we know today as just another trip to the airport.Airport apps: Its win-winWhile the Time Killer App you played during your 2-hour delay in Amsterdam was a life-saver, the reality now-a-days is that we are always connected to our mobile devices. Airports can take advantage of this opportunity to positively impact their bottom line pre-during-and-post travel by:Leveraging the unique power of mobile to increase revenue generationCreating a richer channel for affiliate merchants to reach the consumerAnticipating delay drivers, plan preventive actions and take recovery measuresProviding cutting edge customer service http://www.amadeus.com/airlineIT/the-always-connected-traveller/docs/mobile_infographic.jpgThis means push notifications for final boarding calls, rich promotional splash pages for seasonal offers, coupon system for airport shops, integrating booking engines for flights, hotels and transportation as well as providing city guides, airport maps and weather information for all arrival and departure cities.How to get it rightThis is a business critical app that would differentiate any airport from its peers if it effectively aligned business priorities with the evolving needs of their customers.Accurate real-time data mixed with valuable contentEntice travelers to purchase and pre-reserve products or servicesEnsure travelers get the most out of their airport visitFrom there the sky is the limit.
Airport,Apps,Win-Win,for,the,T