Educate,Your,Environment,With, marketing Educate Your Environment With A Letter Of Introduction
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Its important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what youre up to and who your best clients are. (If youre just starting out, its a letter of introduction; if youve been in practice several months or years, write an update letter of how your practice has grown or new services that you provide.)Now, before you resist this and think it might be too forward, read on. The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help out a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel that were being a burden on our network when we do this. The good news is, it all depends on how tastefully its done.You never know what may happen, but if you dont let people know what youre up to, you are keeping the doors of opportunity closed. In both of my private practices, I sent warm letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching. Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. It sure feels good to get those phone calls from people you dont know saying theyd like to work with you.This will be one of your most effective client attraction tools, and best of all, its relatively no-cost to you!Your Client Attraction assignment:Write a letter to contacts that you already know, as an announcement or introduction to your services. Be sure to keep it friendly, warm, as well as educational; remember, this is NOT a sales letter. Youre just educating your environment at this point.Describe your ideal client and ask the recipient if they know someone who might fit that profile.
Educate,Your,Environment,With,