Engaging,Youth,Through,Social, marketing Engaging Youth Through Social Media Marketing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Theyouth has always been the target to a variety of marketing campaignswhether or not they are the end consumers. They are said to play aninfluencing role in the buying decisions of the family and cannot beignored when it comes to creating marketing communicationstrategies.At the same time, modern day internet marketingstrategies have been able to easily incorporate the youth into theircampaigns and this is mainly because of the dawn of Social media.Social platforms on the web have made it extremely easy for marketersto gain access to the youth. This is because they are more proficientand adoptable to newer tools that are introduced on the net.Theyouth is naturally more tech savvy and expressive on social platformswhich makes it easier for marketers to gather relevant information ondemographics, attitudes, beliefs, likes and dislikes. Engaging theyouth on social media platforms assures creating for targetingcommunication strategies which are more likely to hit home because ofthe added information that marketers are privy to.Consumerbehavior and perceptions towards one's own brand is easier to gaugewith the dawn of social networking websites. Here are someinteresting tips that you can consider when you wish to implement asocial marketingmixthat engages the youth:1. Do not ignore the power of themobile phone. You will be surprised with the kind of penetration youwill receive through mobile phones for your social media page. Mostyouth today have grown up with mobile phones as a commoncommunication tool. The dawn of smart phones has opened doors toinnovative interaction between businesses and audiences. Socialmedia planexperts are off the belief that a mobile friendly strategy is theonly way to achieve comprehensive marketing success.2.Showing a subtle presence on popular social video broadcastingwebsites such as Youtube is also an effective way to engage with theyoung audience. This audience is more than used to scouting on thesewebsites for their favorite music videos and movie trailers. Brandshave the perfect opportunity to get creative and post videos whichentice the youth to watch and share them.3. To be able toattract he youth, you must learn how to speak their language. Eventhough you may feel that logging on to a social networking website isyour opportunity to get in touch with the audiences, it is in factthe other way round. You need to provide an interesting platform thatentices your audiences to get in touch with you and engage with acommunity who follows your brand.Creating a socialmedia planthat effectively engages the younger audience is as challenging as itis rewarding. Article Tags: Social Media
Engaging,Youth,Through,Social,