Major,Trends,Mobile,2011,Here, marketing Major Trends in Mobile 2011
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Here are the most importanttrends:Mobile Advertising coming of ageMobile Advertising is becoming serious business. Years ago telcos forecastedbillions of dollars in revenue from mobile advertising. Now we finally see someresults. O2 UK leads the way in Europe with O2 Media and their recentlylaunched operator partnership. O2 Priority Moments is the first large-scalecampaign leveraging permission based, hyper local targeted marketing.Loyalty programs become hyper localLoyalty programs are married to hyper local offers. One of the greatestdifferentiators for telco operators is the knowledge of profiles such as thewhereabouts of their customers. This gives them the unique opportunity tocombine this with personalised offers. Great examples of this include theloyalty clubs by Turkcell, O2 Priority Moments and AT&T Local Deals. Thoughthose are already incredible services, these are still early days. Programs andcontent will become even more sophisticated.Near Field Communication (NFC)Near Field Communication (NFC), whose initial focus was on mobile paymentsis now shifting towards other utilities. App builders make use of NFC tosimplify check-ins, execute marketing campaigns and drive the use of loyaltycards. Which is great since it is driving customer adaptation to the technologyand paves the way for new forms of employment.Mobile Self CareMobile self-care is a growing business opportunity. Several serviceproviders like telco operators already have a substantial customer base that isaccessing their account information through mobile apps and sites every month.Still, hardly any of those are leveraging this opportunity to cross-sell andup-sell other services to millions of subscribers. We are now finally seeingsome interesting collaborations between the customer care departments andmarketing.Operator AppstoresOperators and device manufacturers launch their own appstores. Despite thechallenges that many operators have faced there are some great success stories.For example, LG App Advisor, a hybrid solution that recommends the mostrelevant local apps for each market. Or Verizon vCast appstore, which achievedsimilar success. This shows that there is a demand for secure and trustedappstore providers.The most frequent questions weget from clients and partners are:What is the cost of developing a mobile app or mobile website? Read moreHow do I port my iPhone app to Android and other mobile platforms?Read moreShould I go for a mobile app, a mobile website or both? Read moreHow do I get social networking into my mobile strategy? Read moreWhat are the most popular appstores? Read more
Major,Trends,Mobile,2011,Here,