Eliminate,Feast,Famine,Being,S marketing Eliminate Feast or Famine by Being Systematic About Your
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
As clients get to know me in our one-on-one private coaching, they tend to see how fanatical I can be about systems. Ive created systems for EVERYTHING, probably because Im not a very disciplined person by nature. (And I know Im not the only one.)So to counteract that (and because I need to consistently have high-paying clients) I make sure that everything I do runs like clockwork.Heres how I do it and how Ive taught countless clients how to do it too.Lets go back to the example of my Marketing Pie:- Breakfast networking group (WEEKLY MEETING, paid for once a year and booked in my calendar for the entire year)- Associations (MONTHLY MEETING, paid for once a year and booked in my calendar for the entire year)- Free teleclasses on how to attract clients, MONTHLY- My own seminars (BIMONTHLY, paid for and booked at the beginning of the year)- E-zine (BIWEEKLY, goes out every other week, without exceptionmy assistant makes sure that it does)- Articles for association newsletters (MONTHLY, schedule of article and deadlines are set by the association)- Speaking for associations/organizations/conferences (OFTEN WEEKLY OR BIWEEKLY, I have a list of speaking opportunities that Im constantly following up on to get booked regularly)- Strategic alliances (OFTEN WEEKLY OR BIWEEKLY, I have a list of strategic alliances that Im constantly following up on to do things with regularly)Do you see a trend? Everything I do in terms of Client Attraction, every single piece of my own Marketing Pie, is set up to work automatically and systematically. I set these things up ahead of time and then all I have to do is show up. I dont ever have to worry about what I have to do next. Its already in my calendar. And because of all the Prioritized Daily Task Lists, the Daily Breakout Schedule, the Low-Hanging Fruit list, etc. I end up doing things daily to make sure these systems stay on track.This is the one thing that I have rarely seen in any book or course that teaches you how to get clients, yet I think its one of the most crucial. If you dont set things up to be systematic, then you wont stay on track. And if you dont stay on track, you wont market consistently. And if you dont market consistently, then you wont take action and get results consistently. And that means that youre going to have a much harder time keeping your practice consistently full, UNLESS you set things up to work on their own, with a little tweak from you here and there.Your Client Attraction AssignmentSet up systems for everything that is marketing and Client Attraction. Figure out what you will do daily, weekly, biweekly, monthly, quarterly, yearly so that you too can go from being undisciplined with not enough clients, to disciplined with a full practice.
Eliminate,Feast,Famine,Being,S