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Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
For companies looking to engage with large crowds of potential clientele congregating in one central location, a marketing convention and expo makes an excellent promotional option. Whether participating in a few select regional events, or plowing full steam ahead through the annual industry circuit, the marketing convention area offers companies a surplus of opportunities not provided through other advertorial resources. From face to face consumer interaction, networking and sourcing relevant corporate partnerships, or simply giving the competition a stealthy once over, trade show displays and exhibits are a proven entity with an exponential return on overall investment.Trade Show Exhibits Deliver The UnexpectedWhile there are some standard, undeviating procedures and routines practiced throughout the trade show exhibit process, it's important to remember that these events that are coordinated by living, breathing people often leave a giant margin for human error. In short, virtually anything can happen throughout the planning and execution process to throw the proverbial wrench in a business' vision of a perfect event. Companies that don't enter into trade show displays prepared for the unexpected can often find themselves returning from a function with regret or worse - actually leaving deals and potential revenue on the table.Plan For The Unforeseen At Every Trade Show DisplayFortunately, there are some important planning tactics companies can employ when preparing for a marketing convention to minimize the impact of unexpected situations that may arise. While no business can ever foresee every unfortunate or accidental occurrence, there are a few standard techniques that can help a business navigate through some major emergency situations flawlessly. If your company is currently, or is considering, participating in a promotional seminar, be sure to keep this list of tips handy to help optimize overall success.Practice Trade Show Exhibit Setup: No matter how many events your company has attended, it is critical to always practice setting up your trade show displays and exhibits before every function. Make sure every staff member attending the convention understands each component of the exhibit and is prepared to tweak and reinstall as needed.Ship Well In Advance: All the exhibit setup know-how in the world doesn't do any good if the booth doesn't arrive in time (or at all) for the event. Send your booth well in advance of the event date and always use a shipping service that offers tracking capabilities. Finally, always send staff members with tools that may be necessary in case your package isn't exactly handled with care during transit and needs some minor repairs upon arrival.Bring Back Up Collateral: Always arm employees with an emergency supply of your company's most up to date marketing collateral. Attendance can fluctuate from year to year at any particular event and you never want your organization to run out of handouts and miss an opportunity with a potential client.Have Back Up Files Ready: Nothing is worse than struggling with technical difficulties during a live presentation. If your organization is running computer-generated display, always have a backup file (or two) ready. Article Tags: Trade Show Displays, Trade Show, Show Displays, Marketing Convention
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