using,3rd,party,API,services,r marketing Do using 3rd party API services reduce your engagement on Fa
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-fareast-language:EN-US;}Itwas reported that using third party API services will devalue your Facebookposts. From a technical point of view, this was said to be a bug which has nowbeen fixed. However, a recent study on Edge Rank Checker may indicate thatvalue may be lost indirectly through using an API to share content on Facebook.EdgeRank Checker analysed 1,000,000+ updates, 50,000+ pages that influence over1,000,000,000 Fans. Each post was analysed for engagement such as comments andlikes with how many fans the Page had. Theresults werent great. They did a weighted average for 3rd Party APIs, which resulted in0.22% engagement. The result is a percentage that represents engagement per fanper post. Thereare a few theories on why 3rd party APIs are so much lower FacebookPenalizes 3rd Party APIs EdgeRankEdgeRank Checker believes that Facebook strategically reduces the weight ofimportance placed on objects created through an API. This is purely toencourage content creation on the Facebook platform and increase its value. FacebookCollapses 3rd Party API Updates Whenyour 3rd party API service has multiple updates within your feed,Facebook will collapse the objects and only display one. This will killvisibility for the other objects that have been hidden. Scheduled and Automated Ifyou merely automate the distribution of your blog posts to the site too often,or without manual engagement, this will lower its perceived value byvisitors, who may notice high volumes of regurgitated content and start toignore it. This in turn means less comments and less likes, which Facebookuses to determine the value of Facebook posts.Also,a wall of Facebook posts that mainly consist of automated snippets of text fromlinking to blog posts will be seen by search engines as bits of regurgitated contentfrom the original blog site. Duplication can also lower its value. Soit is a balance of keeping the posts regular with automated content if needed,and integrating it alongside manual engagement to keep visitors interested.The content isntoptimised for Facebook alone. Usinga 3rd party API means you can update all your social networks atonce. However, all the networks vary, some allow photos, some allow morecontent than others, and some allow you to mention people. One update for eachmedium is lazy and wont work for every platform. Insummary, using the API apps themselves does not lower the value, but the waythey are used potentially can. Ensureyou arent relying on these automated services and use manual techniques too.You dont want to alienate the following you already have. Dontuse social media networks as just additional mediums to bombard your audiencewith meaningless content. Ifyoure unsure on the realms of networking on these platforms, then why notenlist the help of a socialmedia agency to provide consultation or manage the process for you.
using,3rd,party,API,services,r