The,Critical,Importance,Person marketing The Critical Importance Of Personal Connection At Trade Show
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Any organization that has ever set up trade show displays at a marketing convention will agree on the most important benefit yielded at these events; face to face engagement with potential clientele. In today's fast-paced and technology driven society, the chance to engage with consumers interpersonally is a rare and coveted opportunity that savvy business owners simply don't let pass by. So they invest in trade show booths, set up a banner stand that boldly announces their company's event participation and await the virtually endless sea of attendees that will visit their trade show displays throughout the day.Social Media Has Hindered Successful Personal Connection At Trade Show BoothsSounds simple and straightforward enough, right? Not quite. In a world where social interaction more often plays out on social media sites than through actual in-person conversations, connecting with clients, partners and supply vendors that are standing right in front of us has gotten a lot more convoluted recently. To put it in modern vernacular, if our ability to cultivate in person customer relationships was a Facebook status, most of us would feel obliged to check "It's complicated."Fortunately, our current aversion to face to face exchanges is something that can be consistently improved upon. Once your organization has made the decision to participate in trade show displays, there are an entire slew of items that need to be considered as part of the "pre-event planning and preparation" process. No matter how skilled your team currently is in the art of conversation, you should always coordinate additional training before each and every event to ensure your staff maximizes every opportunity that arrives with each visiting guest.Specific Areas Of Emphasis For Your Team At Every EventRole-playing with team members attending the event is an excellent way to strengthen sales conversation techniques. Convene a meeting and take turns acting as both customer and employee in various scenarios that could occur at the company trade show booths. It's important to emphasize two very critical elements at play during any marketing function. First, always bear in mind that it's not just your team that may be wary of an interpersonal discussion, but the actual guests at the event may be hoping to make it through the function without hearing a single sales pitch. That means that, in most cases, your team is going to have to do most of the conversational work.Secondly, always bear in mind that the best way to develop a meaningful conversation with attendees is to avoid a line of questioning that simply warrants one word answers. Work with your staff to creatively employ the use of open ended questioning to generate a productive exchange. For example, rather than offering a standard "How are you today?" to guests stopping by, have your employees open with "Thank you for stopping in. What can I help you with today?"Maintaining vigilance about constantly improving your staff's face to face communication skills is the best way to eliminate any discomfort during encounters with guests. Failing to do so means your organization could unwittingly commit the biggest business no-no there is: leaving potential revenue on the table as event participants quickly check-in and duck out of your company's trade show booths. Article Tags: Trade Show Booths, Trade Show Displays, Personal Connection, Trade Show, Show Booths, Show Displays
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