How,transition,your,pricing,fr marketing How to transition your pricing from hourly to package
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked and sending invoices.But letting clients know about your changes takes a bit of finesse. This announcement can be a delicate communication that needs to be handled in the right way.First, keep in mind that you want to let your current paying clients know ahead of time, before you make the change. And they are more likely to feel comfortable with the change if you share your rationale about why this is the best solution FOR THEM.Write a letter that starts with what concerns they may have with your current billing system. You are setting up a problem they may have such as:They might not want to bother us for changesThey might not want to pull out their checkbook every time we talkThey might hold off asking for help because they dont know what the bill will beThen follow up with how your pricing change will help them with these concerns. You might say something like, Now were making it easier for you by having a retainer (package pricing, etc. whatever you want to call it.) The point is to approach this as a way to reassure current clients that the new policy is in their best interest.This is the kind of communication best handled with a letter rather than an email. No need to announce the change to your full data base in your newsletter because its not pertinent to people on the list who you havent worked with yet. When you think about it, your pricing change isnt a selling point for prospects.Shifting to package pricing is an exciting change for your business. How you handle it with your paying clients will make a big difference as to how they react. Follow these steps and you will find things should go smoothly.Your Client Attraction AssignmentIs there an area of your business where you can make the shift to package pricing? If you are ready to make this change, congratulations!When you prepare the letter to announce the new policy to your current paying clients, have someone you trust and respect read the letter. You want to be sure the wording makes your point clearly and the changes are communicated effectively, with your clients best interests in mind.
How,transition,your,pricing,fr