How,Get,Clear,What,Your,Client marketing How To Get Clear On What Your Clients Need Most
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Todaystip is about getting clear on your ideal clients biggest issues. Why do youwant to get clear on their biggest issues? Because you want to get to know themreally well. Why do you want to get to know them really well? Because you knowwhat your ideal clients are struggling with, the more you can position yourselfas their problem solver.Youmay think that all you need to do is talk about your process or talk about yourresults, and the results are really good but the results are based on theirbiggest issues and their biggest struggles. I find that few too manyentrepreneurs, or many too many, you know what I mean too many entrepreneursskip over the fact finding mission that I believe is required to get to knowexactly who your ideal client is, but especially what they struggle with themost.Getto the core of what your ideal clients biggest problems are. What are theystruggling with? What are the biggest obstacles in their way? What is keepingthem from where they want to be?Whenyou know that, you can position yourself as the problem solver. You can createthe solutions that they need the most and you can deliver the results thattheyre waking up in the middle of the night wanting to find.Whatare the biggest problems and obstacles? What are they most frustrated by? Whatis the thing that if they could just figure this out or eliminate this? Andwhat would they do anything and pay anything to increase or decrease or achieveor feel? What is it that they would love to have in their life that they donthave now?Whenyou get clear on their biggest issues and what they want to work on the most,what they would do anything and pay anything to have, you are positioned to bethe one that they say, My gosh, youre exactly what I need. Ive got to startworking with you right away.Itdoesnt matter if youre just starting out your business or ramping it up oryoure in a place where you really want to leverage your business because youalready have a full practice, its time for you to get clearer and clearer andclearer on what that is for them so that you can clearly position yourself asthe only one that they should be working with.Sothat is your assignment for the week. Get clear on their issues, drill downeven deeper; not just the service thing. The person who would be your idealclient, that is who were talking about. So do some fact finding, think back toall your best clients of all time or your current clients and really look atthe common denominators around what their biggest issues, obstacles and hotbuttons are and focus on that in your marketing. Start weaving it intoeverything that you do and you will attract more clients, you will sell moreproducts and you will build your list so much faster, which equals making moremoney in your business.
How,Get,Clear,What,Your,Client