time,you,charge,for,giving,you marketing Is it time you charge for giving your signature talk?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you are starting a business, speaking is anamazing marketing tool. When I started out, Ispoke anywhere and everywhere I could for free during the first few years. Iknew that this was a great way to gain exposure, build my name and my list.Its an easy way to meet lots of people and give them a personal experience of youwhich helps with the Know, Like, Trust Factor for gaining clients. I also didfree workshops and free teleclasses.As I continued, I started charging $25 per person for theworkshops. Then the fee went to $35. At that time I was still payingfor all the flyers, handouts and the room. So, if I were doing this today, Iwould do it a bit differently, charging more like $95 for a three-hour workshopbecause of all the content and value I share.Another powerful aspect of filling a room is that when Igathered a group of 25, 45 or 65 people with my standard talk, I knew I wasgoing to close 3-5 new clients. People would actually rushthe stage saying, I definitely want to work with you. I didnt worry aboutthe fee initially because I was building my list and getting plenty of newclients.Then at one point, people starting asking me, What are yourfees for speaking? That was a good sign helping me make the shift toestablish a speaking fee and start charging.If you are just starting out or in the first couple of years ofyour business, speak for free as often as you can to get the exposure yourneed, build your list and get new clients. As you progress, paidspeaking might become an option.To learn about the speaking business, you might want tocheck out The National Speakers Association which is an organization forprofessional speakers with local chapters around the US and the world. Theyhave lots of information on how to build a speaking business.Your Client Attraction AssignmentIfyou want to start charging for your signature talk and have gained experiencewith presenting it , then its time to do some research.To package yourself for paid speaking gigs, heres what you needto think about:- Who is the target audience you want to reach?- What conferences and events appeal to your target?- Make a list of event planners that run these selectedconferences and events.- Check the websites for these conferences or events they oftenhave a speaker application on the site.- Create a speaker sheet with your bio and a description of yourtalk to include with your application.- Establish your fee. A lot of events have a set fee they willpay, but you need to know what you want in case they ask you how much youcharge.Thenapply, get out there and enjoy the stage!
time,you,charge,for,giving,you