Use,Facebook,Timeline,Effectiv marketing Use Facebook Timeline Effectively to Help Increase Engagemen
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
0 0 1 464 2649 Punch Comms 22 6 3107 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:Cambria;mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;mso-ansi-language:EN-US;}Since the official roll out ofFacebook Timeline at the end of March, all brands pages now appear with the newTimeline redesign. However, alongside the aesthetic changes to a brands page, anumber of new features and posting parameters have also come into effect. Inorder for a brands page to continue to be effective and engaging, thesefeatures must be understood and embraced. The basic principles of posting andengagement may have remained the same, but through observation of the followingpoints a page can ensure that it remains successful and interesting to its followersmoving forward:· Upload a cover photo Timelines design means that a cover photo isthe first thing a user sees when they enter a brands page. Brands no longerhave the option for a specific tab to launch once a user enters a page, so theimplementation of an aesthetically pleasing, attention-grabbing cover image isessential when it comes to enticing visitors to remain on the page. A brandshould follow guidelines and specifications regarding the cover image to ensurean effective image is produced and meets the Facebook terms and conditions. Apoorly designed or ill-fitting cover image is only likely to turn offprospective engagers and fans.· Posting enriching and aesthetically pleasingcontent Timeline not only alters the wayin which posts appear on a page, it changes the prominence of specific postsdepending on the content within them. For example, a post that includes animage or a video will stand out much more than posts that rely solely on a linkor text. The use of these assets was important in the prior incarnation ofpages, but its the additional visibility now placed on such posts that makestheir inclusion increasingly important. Posts using images or videos have agreater chance of being noticed, whether in a users news feed or for a newuser perusing the page, so regular inclusion of such assets must become a priorityin garnering additional engagement and acquisition.· Utilise pinned posts Pinned posts allow brands to keep a postpinned to the top of its Timeline above all other posts, making it the firstpost a user sees as they begin to scroll down the page. Pinning posts allows abrand to make its audience aware of specific deals or offers it wants toadvertise. A brand can pin highly engaging posts to the top of its Timeline toboth boost engagement and have a positive effect on Facebooks Edgerankalgorithm. · Use milestones effectively Milestones are posts that can be insertedinto a brands Timeline at a specific date to help earmark a specific event in itshistory. Milestones are great for creating a timeline filled with interestingevents and periods in a brands past through which fans better understand itshistory. Milestones can also be used as a competition mechanism, such as thecreation of a treasure hunt through its Timeline. Users are asked to searchthrough milestones to find a specific post with clues or information that theycan subsequently use to enter a competition, raising the brands profile whilealso increasing engagement.
Use,Facebook,Timeline,Effectiv