Beyond,Marketing,Conventions,O marketing Beyond Marketing Conventions: Other Key Forums To Use Your T
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When tasked with the decision of whether or not to invest in trade show booths and banners stands, cost often proves to be one of the most heavily weighted deciding factors. It's no secret that participating in trade show displays at industry marketing conventions carries with it a potentially hefty price tag. From procuring customized trade show booths and banner stands that tout the latest and greatest company product line, to shipping costs, event fees and travel expenses, the overhead associated with these functions can feel slightly staggering. Often business leaders feel challenged to justify absorbing the cost of these trade show displays that seem to serve only a solitary marketing purpose.But, what if these booths and banner stands didn't have to epitomize a promotional one trick pony? Sure, a primary function for trade show displays is and always will be the traditional marketing convention where face to face client interaction and competitive elbow rubbing reigns supreme. However, these exhibits can serve a multitude of brand expanding and advertorial purposes that can further enhance their overall return on investment.Using Trade Show Displays To Recruit And StaffBeyond the industry function, customized trade show displays can be used for businesses in every industry to help recruit and staff top talent. Remember, an innovative exhibit design will already have your company's brand identity, logo, color schemes and top performing products prominently displayed. This can be an excellent tool for your organization when participating in regional job fairs. Often, these job fairs are set up similarly to marketing conventions where each business receives a specific floor plan. Simply set up your visually compelling exhibits and banner stands much like you would at an industry event and watch as job searchers make a beeline to your booth to hear more about what makes your company great to work for.Additionally, company exhibits and banner stands make an excellent display when recruiting at college campuses. Area universities and colleges run business fairs throughout the school year to help familiarize their student body with some of the job opportunities that could possibly await them after graduation. Setting up your booths on campus is a great way to connect with the future workforce and talk to them about some of the major differentiators your business offers. Best of all, campus fairs are an excellent way to recruit potential interns who can come on board seasonally or for a short period of time to help out your organization while receiving invaluable onsite work experience.Using Displays Effectively At Other VenuesIt's important to remember that working job fairs and college campuses requires a different plan of execution than industry events. Your booth staff may want to keep the attire a little less formal to help encourage visitors to check out your displays. Also, always remember to work closely with your HR team to create specific recruiting collateral to hand out with updated business cards to interested parties to ensure that they have all the information they need to take the next steps with your organization. Article Tags: Trade Show Displays, Marketing Conventions, Trade Show, Show Displays, Banner Stands
Beyond,Marketing,Conventions,O