What,Content,Marketing,and,how marketing What is Content Marketing and how can it benefit you?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Contentmarketing throws a wrench in the traditional art of selling aproduct. Instead of forcing the product in the face of the consumer, contentmarketing is a strategy that allows the consumer to find the informationorganically. Through articlewriting and creative copywriting, businessesare able to communicate with their audience without being too salesy. Thisstrategy of providing information is called non-interruption marketing. Why is this effective? Well, organisations that provide educationalcontent will earn the trust of the consumer. If you consistently deliver valuableinformation, the consuming audience are more likely to reward you with theirbusiness.Creating good content and eye-catching copy is essential for success. Everyaspect of what the consumer is absorbing, even the titles, must relay thebenefits of your products or services. The content should use methods thatinfluence human behaviour - for example, social proofing articles, citing experttestimonials and providing research are all great ways to make the consumertrust the information youre providing.Once loyalty to the company is established, providing outlets for theconsumer to be proactive with the information (requesting more information orsharing on social media) creates more opportunities for an audience to grow.There are many metrics and tools that provide tangible evidence thatcontent marketing is working. The most beneficial is through social media.Networks like Facebook, Google+ and Twitter let you see how people are engagingwith a piece of content. This also allows you gauge how the content is beingreceived - the more it is shared, the larger your reach.The conversion rate is also a great metric - it will count the number ofpeople who downloaded any available content. This rate can also identifyproblems with your page or content piece. If you find it challengingcommunicating the value of your product, looking at the conversion rate can providevaluable solutions. Conversion rate is one of the truest indicators of yourcontents success.Another tool to gauge success is the inbound link. These provide a goodidea of the value of your posts, based on the attention you receive from otherwebsites. If a certain type of content has received attracted many backlinks,you can be sure that the public favours this type of content. Information likethis is valuable when determining future content.Optimisingyour content for search engines will allow your content to be viewed morewidely. Using correct keywords so each of your articles is properly optimisedfor SEO can make a huge difference in the number of viewers.
What,Content,Marketing,and,how