Why,should,business,with,you,S marketing Why should I do business with you?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Somebody walked up to me one day andsaid, In 15 words or less, why should I do business with you? It happened tome. It can happen to you.You need a good response. After youhave created an elevator pitch and become comfortable presenting it, condenseit even further. You might come into contact with someone who may have heardhundreds of elevator pitches and wants something even more concise. If yourecite an elevator pitch, he may stop listening before you finish. He may want15 words. You have to be ready.I responded with: I can turn your problems into solutions. Ive been doingthis since 1992. That was 13 words (five seconds). It met his criteria andhelped establish a dialog. We ended up talking for another 10 minutes. When youhave an answer, you look competent and invite new business. If you dont haveone, you may end up looking inexperienced to a prospect. I am sharing a few more similarresponses for your review. Theyre all 15 words or fewer. I can turn your problems into solutions. Ive been doing this since ****. I can turn your problems into solutions. How can I help you today? Im a business owner too. This works for me and my business. My customers are jumping for joy! I was skeptical at first, but I gave it a shot. It works great! My product is not the cheapest, but it is the best value. You wont have to think about **** anymore. Pay me to think about ****. Youre running a business. It works. It works right. You wont have to think about it at midnight.Embrace one of these or create oneof your own. I have created a worksheet to help you answer the Why should I dobusiness with you? question and posted it at www.cameronparkcomputer.com/escape/Why-should-I-do-business-with-you.doc.Write the date in the left column and your 15-word responses in the rightcolumn. Get ready for this question. You may need a 15-word response tomorrow. In addition to face-to-facemeetings, you will need this online. Online services such as Facebook, LinkedInand Twitter ask for a summary or headline. These are very short. You can takeyour 15 word response and use that as your Facebook and Twitter summary. Youcan use your 15 word response as your LinkedIn headline. This will work to your benefit. Whenpeople search for the goods and services you offer and find your LinkedInprofile, they will see your name and your LinkedIn headline. If you employed astrong 15 word response and used that as your LinkedIn headline, you will getyour headline in front of people who are looking for the goods and services youoffer. At the end of the day, were all asking: why should I do businesswith You should give yourself a comparative advantage and promote that asoften as you can.
Why,should,business,with,you,S