Co-Marketing,Ideas,for,Busines marketing Co-Marketing Ideas for Business to Business Partnerships
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An important aspect of most business tobusiness partnerships is developing co-marketing campaigns in order to promotethe relationships products and services. Businesses are able to gain brandrecognition in new markets and customer bases by establishing new relationshipsthat validate the business through the brand awareness of the new partner. Co-marketingcampaigns allow small businesses the ability to participate in marketingactivities that they would otherwise not be able to afford on their own. Leveraginga partner's social graph through a co-branded campaign such as specialpromotions on a Facebook page or a video on Youtube can be very effective inquickly reaching new customers without spending significant resources ontraditional marketing channels such as direct mail, radio, television ads, andsending out sales teams to locate and meet with potential customers.The following are a few of the bestco-marketing ideas for business to business partnerships.SocialMedia- Social media marketing should be a central component to any business tobusiness co-marketing campaign. This is especially true for businessrelationships that are focused on selling products and services targetedspecifically towards consumers. However; even business to business relationshipsnot directed at the public consumer can benefit from certain social mediaactivities such as using LinkedIn. But the most popular methods are through Facebook,Twitter, and Youtube. By mentioning a partners products or services in statusupdates and tweets, people that are actively interested in the companys brandwill be exposed to the partner company. EmailCampaign- Businesses that provide access to their existing customer base to partnersshould have a detailed email list of customers that can be marketed to. Developingthe right message in the email may take time to create in order to be effective.Both partners should be sure to craft the right message to validate the newpartner to the existing customer base which in turn gives legitimacy the smallbusiness partner needs in order to quickly establish their brand with thepotential clients.HostedEvent- Conducting a hosted event with speakers from both companies discussing aspecific industry focused topic allows for the two companies to present aunique impression to the market about their business relationship. A hostedevent can be the right setting to gather industry decision makers into aconfined setting and educate them about the relationship, why the partnershipwas developed and how they can benefit from the offerings and solutions thatwill be provided because of the partnership. ProductCollateral- Include logos of both companies on product collateral and information on theweb when its relevant. While some companies may not want to include the logoof their partner, they may be willing to white label the product or service.These types of co-branded materials can go a long way in establishing thepartnership in the market and elevating both brands in the process.Take time to evaluate the opportunitiesfor co-marketing that best fit your business to business partnerships and thenexecute on the opportunities that are most likely to succeed based on the goalsof the relationship. Each type of company and partnership may need its owncomprehensive marketing package and so be open to partner suggestions and waysthat they see co-branded activities benefiting the partnership.
Co-Marketing,Ideas,for,Busines