Four,ways,spice,special,offer, marketing Four ways to spice up a special offer and turn prospects int
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are you ready to shakethings up in your marketing?From time to time, you may want to run a special promotion to create stronginterest in a particular program and get a bunch of new clients quickly. Let meshare four specific things you can do to spice up any promotion so thatprospects get excited and take action right away. 1. Be very clear aboutthe results you are offering.When you run a special offer, your communication needs to be crystal clear.Explain the exact results or solution you are offering so that people canrecognize themselves and their needs immediately. When you tap into their pain,and that do anything-pay anything place, prospects will be motivated toregister and become clients much more quickly. 2. Announce the valueof the special offer. People are moremotivated when they know how much they can save. When you announce yourpromotion, make sure you explain the full value of your offer and then theexact amount clients will save when they sign up. This gives prospects a clearidea of why they dont want to miss this unusual and valuable opportunity. 3. Limit the number ofpackages. I recommend limiting youroffer to a small group. Maybe only five or ten people will be able to takeadvantage of your offer. This limit creates scarcity and motivates prospects totake action more quickly before the opportunity is taken by others and nolonger available. This also works to increase the perceived value of thepromotion because so few people will benefit. 4. Limit the time theoffer is available. You want prospects andclients to act quickly if they want to be a part of your special promotion. Thebest way to do this is by having a time limit on the promotion. Make it onlyavailable today or this week. The people who are most interested will hop onthe opportunity to make sure they dont miss out. One word of caution: ifyou are going to run this type of special promotion, dont make the same kindof offer frequently. Sometimes my clientsget so excited about the results of a special promotion, they want to do itagain and again. But this can cheapen your products and make it so no onebelieves the limited nature of your offer. The last thing you want to do istrain your list that they can wait till the next time because you have so manyoffers like this. This type of promotion is valuable and works because itsrare, so please keep that in mind. Your Client AttractionAssignmentAre you looking to get a number of clients quickly? Creating a special programthat offers a big value can make a big splash with your list of clients andprospects. To be effective, youll need to have a list of at least 1,000people. That seems to be the tipping point for filling programs. Think about what keepsyour ideal clients up at night.What solution would they want more than anything? Then come up with a packagethat has a lot of value something you have never offered before. Determinethe number of people you want to take advantage of this promotion and how longto make it available. Then announce the special offer in a separate email andenjoy the response you get!
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