Comparison,between,Traditional marketing A Comparison between Traditional and Non-Traditional Market
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Whether youre into social media monitoring or not, learning the difference between traditional andnon-traditional research marketing can increase the chances of a successfulcampaign. Your intuition and good instincts have certainly played a role inknowing what your customers want. Unfortunately, your gut feelings about yourcustomers preferences and needs are not always on track. Failed or minimallysuccessful marketing campaigns happen to every business professional.You always want to improve and maximize yourchances for a successful campaign. Thats why market research is so important.You probably already know enough about market research to make your eyes glazeover. For instance market research involves analyzing and collectinginformation about what your customersand potential customerswant and need.This research can help you launch a service orproduct, redefine your brand or develop and advertising campaign. Understandingthe basic market research term is great for business. However, market research,like your business, has changed a lot with the increase use of the Internet.Thats why knowing the difference between traditional and non-traditionalmarket research is also vital.Market research consists of five basic methods. You have:Focus groupsSurveysObservationsField trialsPersonal interviewsEach traditional method has its advantages.With a focus group, you hire a moderate to ask a group of people questions andlead a discussion about your product. Youre able to glean more informationthan you would from observations because of the various discussions.Surveys are simple, straightforwardquestionnaires from a sample population of your target audience. The largeryour population sample, the better, more reliable results. The type of surveyyou choose depends on your budget. In-person surveys are the most expensive.You conduct them in high traffic areas likeshopping malls. You let people sample products and give instant feedback.Telephone surveys cost less money, but you run the risk of a low-to-moderateresponse rate because of consumer resistance. The least expensive are mailsurveys. However, they generate a lower response rate than telephone surveys.Non-traditional market research goes beyondthe back office services. Typically, it offers real-time data in a way thattraditional marketing does not. For example, ethnography provide a detailedlook into your consumers world using online conversations and video, amongothers. This method allows you to observe consumers in their typical settingwithout intruding.Non-traditional market research includesonline surveys. Non-traditional market research takes the research one stepfurther. It provides you a greater flexibility to talk and gain insight than afocus group ever could. Online non-traditional market research includes:BlogsMicromedia BloggingSocial NetworkingSitesVideos and PicturescaptionsCustomer ExperienceOnline surveysBulletin boardsBulletin boards and social networking sitesgive you a way to conduct research on sensitive topics, consumer behavior orbrand issues more deeply than you could face-to-face.Another non-traditional market method is usingone or more tools like texting, in-store, blogging, group or online research.For example, you can use whats called at-shelf inspiration to find outcustomer behavior when they are deciding what product or brand to purchase.Regardless if you intend to consider socialmedia outsourcing or not, consider both types of market research. Theres noreason you should pick traditional market research over non-traditional or viceversa. You can use them together to achieve your goal of finding about moreabout your target audience. You never want to limit yourself with marketresearch because you want to reach your target audience and learn what theirsentiments are.
Comparison,between,Traditional