The,Mark,Quality,Brochure,one, marketing The Mark of a Quality Brochure
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
No one wants to spend the money you need to design, format, write, and have a batch of commercial printing done for brochures, just to see people never bother to pick them up and read them.Given the higher costs of brochure when compared to other kinds of marketing it makes it even more important that the brochure you get out to people is the best it can possibly be. Here are a few tips to ensure that youre only giving people something theyll want to read.The cover is what grabs them. The picture and the writing needs to immediately catch a persons interest. If you dont have an attention grabbing first page, nothing else is going to matter.You need to keep in mind that most people are going to be making decisions about your brochures in a matter of seconds, if not less. If you arent grabbing their attention in that limited time frame than you wont be able to get them to read anything else that you have to say.But once they do open that first page you have to be sure to outline for them everything the brochure is going to say. Within the front cover have a brief summarization of all the basic facts the brochure is going to mention. Now they know what to expect, and even if they dont end up reading more, youve given them some key information already.Be sure that every point you make has a distinctive call for action. If they need to call someplace for more information than tell them to call now. If they need to come in and buy something, tell them to come in today.The way you phrase your information is also very important. Certain elements, like a question and answer style, are going to be particularly effective. The question helps the person apply the information directly to themselves. Ask them if theyre paying too much for their cable TV before telling them about what great prices you have. If they are paying too much you can help hit that point home with your question, which encourages them to consider the deal youre offering.Contact information needs to be easy to find in your brochure. If they have interest in you than you shouldnt do anything to prevent them from finding out more. An interested person who cant find any contact info might end up forgetting about your brochure, and never giving you business.Make things as easy for the customers as possible. All of the information is provided in a way that requires only a small amount of attention, and goes out of the way to stress how it can help them save money or gain better services.If youre going to spend money on commercial printing, be sure that you know exactly what youre doing to ensure youll end up with the most effective brochure you possibly can.
The,Mark,Quality,Brochure,one,