Color,Printing,Colored,Paper,W marketing Color Printing on Colored Paper
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
When you design a brochure or other marketing piece with color printing in mind, you usually dont think much about the background of the paper, right? Youve probably assumed youll be using white or an off-white color to best show your colors. When you print on white paper, you know what youre going to get. But white paper stock is not always the best choice.White paper with some spot colors of ink has been done again and again. If you want to make your next marketing piece really stand out, consider using color printing on colored paper. What can be an okay-looking flyer or poster can really pop if you use colored paper.To help you make the leap into using colored paper to jazz up your marketing materials, here are some considerations to think about.CMYK inks are transparentYou cant really tell on white paper, but the inks used in the four-color printing process (the most commonly used printing process) are transparent. This means that images printed on a cream-colored paper will seem warmer because of the yellow showing through from the tint of the paper. This means if youre printing photos of people with lots of skin showing, you might want to tone down some of the yellow ink so that people dont look like they have jaundice!And, the darker the paper, the more the color will affect the color in your images. You also need to watch for dot gain, which is the ink seeping into the paper fibers and spreading through the fibers.So far, printing on colored paper doesnt sound so good, eh? Its worth it though, when you are finished and you have a great looking, eye-catching marketing piece. And you can get that great-looking piece by doing one of the following:Ask your printer for samples of the inks youve chosen on the colored paper stock. This will show you how solid coverage looks on the paper. You can look for dot gain and see how well you like the color contrast between the ink and the paper.Ask your printer for a press proof. This is more expensive than just seeing the samples of ink on paper, because youre asking the printer to actually use your files to print a small run of your item. Then you could make color adjustments in your files based on what you see in the proof.Find a digital printer and request a few sheets be digitally printed on your choice of paper. It wont look exactly the same as when you get it printed for real, because toner will most likely be used instead of ink, but it will be pretty close. This will probably cost you between $50 and $100 for multiple pages of your project. (You can just print all the pages with photos to make sure that those come out perfect.)Color printing on colored paper can really catch peoples attention, if you do it right. And doing it right isnt that hard you just need to do some spot checking up front. The payoffs of adding another step at the beginning will be well worth it!
Color,Printing,Colored,Paper,W