Compassionate,Designing,Design marketing Compassionate Designing
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Designing your marketing materials is all about enhancingthat passion, not only to make a superior design, but to serve your clients andusers well by creating a design that theyreally need and demand. With your postcard marketing design, for example, it isall about valuing your users and clients experiences and opinions as somethinguseful and helpful in creating your design. This can be gained by understandingand knowing your clients and users. But not only passion, you also need to be equipped with empathytowards your clients and prospects. More than creating your own version of a greatmarketing campaign for direct mailingpostcards, you need more than ever to be sensitive to the needs and wants ofyour target market. This is what democratic designing is all about it ismeeting your markets needs, wants and desires even when you are doing it tosatisfy your own ambitions and needs as a marketer and designer. What do I mean by this? You have to never let go of your compassioneven if you become an expert in your field. It is like preserving your zeal toreally take care of people when you are a doctor and not just seeing patientsbecause you need to get the job done. Even if you have become really good atyour craft, you must still put on a lot of caring and sensitivity for yourclients and users demands. In the same manner that when you become the topdesigner or marketer, you should still be able to produce your clients needsnot because you are an expert at it but because, you saw through their mindswhat design they really require. Even if you deny it to the high heavens, most professions,even in marketing and designing, are guilty of being affected by theivory-tower syndrome. Just because one becomes an expert on something does notmean that one cannot anymore be in the shoes of another. When designing a marketing campaign such as, postcardprinting pieces for your clients you need to be able to see through the eyes ofyour clients and prospects. It is not anymore all about you or what you can doand done before. It is all about your clients and what you can do to make theirlives more worthwhile and valuable. This is the key to a successful marketing design do it inthe interest of winning over your clients, rather than trying to gain the PulitzerPrize for example if you are into writing. Always remember that this is what marketing is really allabout. It is not your wants, needs and desires; it is all about knowing whatyour customers want, need and desire. It takes a special understanding for oneto really come up with the right design that would be according to your usersand clients demands. If you are able to give that certain passion and empathythen you will most likely get the results you deserve for all your efforts.
Compassionate,Designing,Design