Plan,Your,Marketing,Campaign,F marketing Plan Your Marketing Campaign For The Entire Year
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
If you want your marketing campaign to be successful, do notjust think one project at a time. In order for you to be effective, plan yourmarketing campaign for the entire year, not just when you have a need for it. Expert marketers and advertisers would tell you that justlike the seasons, your marketing campaign can gain publicity if you establishit according to the natural highs and lows of the year. Using a promotionalrhythm that is based on the different seasons will help you keep an eye on yoursuccess every month for the whole year. According to expert marketers and commercial color printingcompanies, there are two approaches of doing your marketing campaign for thewhole year. One is to coincide the stories you already have with that ofthe particular times of the year. The media has a certain appetite for storiesfor each of the season. During particular times of the year, they look forwardto specific stories that they would want to put in their magazines, newspapers,or even in their tv and radio programs. As a marketer and business owner, youneed to be attuned with these quirks to be able to get your stories out therein the public. The second strategy is to create new stories that will fitthat of the particular event, affair, holidays and even seasonal events duringthe year. For example, if it is Christmas, your ad would be more effective ifyou can create your stories along the lines of the birth of Christ or the usualgiving of gifts. But before you go out and get your stories written, be sureto consider the proper lead time to get your stories out to the media and thepublic. It would be very easy to just go ahead and work on your story withouteven thinking about your lead time. The folly of that is that it can take youweeks and months to actually complete your story. That is why you need tounderstand the time frame of every story. Your Thanksgiving story should beturned in mid August if you want to meet the deadline. And it is the same withyour Christmas and New Year stories. The bottom line is to have ample time to write your storyand get them out way before the season or event is actually going to becelebrated. The right lead time can get you the exposure you need to promoteyour business effectively to your clients and prospects.
Plan,Your,Marketing,Campaign,F