Marketing,Internalized,Are,you marketing Marketing Internalized
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are you a market-drivencompany, or a sales-kinda firm? Hang on. You are probably thinking, isnt itthe same thing? Arent every business marketing effort driven by our need tohave an increase in our sales and profits? Mind you, these two arevery different indeed. Sales driven companies are often the conventional way ofgoing about your business driven by sales and unfortunately, every marketingcampaign (hence, the sales agents too) cant help but talk about the productsand services all the time without really listening to what the target clientsneed. Often, these salesdriven companies work according to a particular format: generate leads, get abigger piece of the market share, and get quick results, minus theoverspending. It is no surprise therefore to see many of these types relyheavily on marketing campaigns that focus too much on what can be fast and easyto achieve the expected ROIs. If you have this kind ofattitude towards your business, maybe now is the right time to do some changes.Such old-fashioned thinking can be an obstacle for you to reach long-termsuccess, which is a bad thing really if you want to stay in the commercialindustry for a very long time indeed. A marketing driven firmon the other hand, is basically looking at the long-term success. Hence, theyoften get what they want because when they create their marketing campaignsespecially if it is a commercial color printing ad, they tend to developpremium quality products and services that they know will last for a very longtime. They often have superior levels of capabilities in many areas that canhelp them score with their target customers. Market driven firms arenot too much into customer satisfaction anymore, but more of customer delight.It is a total package put altogether.They can provide total customer satisfaction,provide the best customer experience, hence they get an increased opportunityfor their customers to remember them, as well as offer something of value thatthe clients would appreciate for a very long time. Customer delighttherefore is the bottom line with every market driven company. Concentration onthe needs of the clients is the utmost importance. Understanding the needs ofyour target clients and making sure that they are met makes your business morevaluable and worthwhile for every buyer that gets your products or avails of yourservice. So are you still asales-driven company? If you are, then a change would do you a world of good.It might just be the thing you need to be successful for more years than youcould ever imagine.
Marketing,Internalized,Are,you