Get,Into,Your,Readers,Minds,Ju marketing Get Into Your Readers' Minds
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Justwhat do you think are your clients thinking when they react to your advertisingcampaign? Do they appreciate based on their needs or wants? Or do they decidewhat is good and what is not based on their own preference and requirements? Butbelieve it or not, studies show that people do not think about anything whenthey look at an advertising material, or promotional campaign. Research hasshown that your target audience actually makes his or her decision based moreon the unconscious effort of their emotions rather than a conscious andrational process of determination. Saywhat? Yes, you heard it right. We actually do not think when we seeadvertisements or color printing ads. We do not look at them on a rationallevel. Rather, we ordinarily decide to appreciate and purchase based on ouremotions which are often part of our unconscious. Itseems that the unconscious gets to decide what to appreciate in terms ofadvertising, as well as what to purchase. Theresearch also shows that there is a distinct ¡personality and temperamentfactor that makes the decision on every thinking process and behavior of aperson. The proponents of the study saw that the more extrovert thepersonality, the better it is to affect the disposition of ap person towards anadvertisement or promotional campaign. Introverts are more prone to resist,hence, have a more negative view when it comes to the different presented tothem. Itseems that introverts are this way because they are used to being alone thatthey are not overly affected by what other people might think about them. Incontrast, extroverts have the tendency to be influenced and motivated byoutside factors such as peer relationships, social values, status, andstanding. Introvertsare also more leisurely when analyzing the information they receive. In fact,they tend to process everything based on what they have as facts, as well astheir own beliefs and outlook in life. Extroverts however, are more impulsive.Hence, they base their reactions and decisions based on their emotions. Sowhat is the moral of the story? Thisjust proves that having a specific demographic profile of your target marketshould be your topmost priority when planning your color printing ad for yourbusiness. It is best to identify who among your target market are introvertsand extroverts, and then create an ad that would target both the conscious andunconscious of your target audience. That is the smart plan if you want to achievesuccess in your marketing campaign.
Get,Into,Your,Readers,Minds,Ju