Get,Better,Response,Say,the,Wo marketing Get Better Response: Say the Words Your Clients Want to Hear
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Even with the most engaging designand brilliant colors done by the most expensive commercial printing company,your promotional materials will not be able to do you any good when it comes togetting any sales if all they get to do is to attract. More than attract theattention of your target readers, your marketing collaterals need to producesales fast. And the only way your marketingcollaterals can draw sales is when you have better response from your leads.More than ever, you need to say the words that your clients would want to hear.Here are a few pointers to help you take out the ads that dont do their joband get new ones that work hard to show you the money. The HeadlineThe first thing that your clientswould read is your headline. It is the very first group of words that theyllbe able to read from your brochures, newsletter, or flyers. As such, it is thesingle most significant element in your advertisement that can pull its ownweight around. Most business owners know this fact,and every graphic designer worth his salt understand this detail. But believeit or not, you could still see so many ads that have the company name andaddress as their headline. If this fact is moot, why on earth do these guysstill insist on putting their names at the top most area in their front page? Instead, put your most valuablebenefit where it belongs front page and top center. Benefits are the onlythings that your target clients would be interested in. And if theyre ready tobuy from you, they will find your name and address even if you keep it hiddenin your back page. It is All About ThemPlease don not talk about yourself.Your clients and potential customers dont give a hoot to who you are or whatyou do. They are only concerned in what would be in it for them. That is why itso important to put the benefits that your customers would be happy to knowmore of. Leave your ego behind and provide promotional copy that would focus onyour customers, their needs, wants and desires. Call To ActionYour advertisement would not bedoing its job if you do not tell your customers what you want them to do afterreading your promotional material. I mean, even if you know this and yourcustomers know it too, the fact remains that you have to tell them what to doif you want your clients to respond to your ad. Your call to action provides thepush that your clients need to go out there and buy. Call now! Come in todayand youll get a special discount. Fill up this form and send to this addressfor your surprise gift. Or something to that effect. Whatever it is, just getthem to act on your offer. So the next time you print your advertisements,apply these suggestions and get better response from your clients.
Get,Better,Response,Say,the,Wo