Introduction,Pinterest,nutshel marketing An Introduction to Pinterest
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In a nutshell, Pinterest is a website full ofimages or YouTube videos that you find appealing - a place where you canexpress yourself and connect with others who have similar interests. Its aneffective way to drive people to your home business website and increase yourGoogle ranking. So, why is Pinterest important for your onlinehome business?Branding. Other than obviously securing your socialprofile on Pinterest, which secures another spot on Google for your brand, itsalso a way to build your authority on a popular network. What you choose toPin and share reflects on your business.Link Building. Every Pin and Repin creates a linkback to the image source (which in most instances will be on your website).Every decent link counts towards your SEO efforts. What you choose to Pin andshare reflects on your business.Social Referral. Many purchasing decisions are nowdriven by social referrals and recommendations. Every time someone pins yourbrand or products, theyre endorsing you across their network drivingbusiness to you!Traffic. With each Pin linking back to your websites,people are going to be discovering your products and clicking through to yourbusiness. Theres significant traffic opportunities for the right businesses onPinterest.Getting your online business started on PinterestWithin your profile are boards which when compared toblogs are like categories. Theyre essentially topics that you categoriseall the images that you like into. Examples could include: hairstyles, weddinggowns, shoes, decorated rooms etc.Its easy to get caught up in pinning everything, andrepinning randomly. But think about what reflects best on your online businessand what is most likely to appeal to your audience and drive referrals andtraffic.Use a professional looking image for your profile.Tell the world who you are.Tell the world what you do.Say a bit about your online business.Say what your online business does.Share any credibility boosting information.Tell people what theyll find on your pinboards.Include a link to your website.Include a link to your Facebook page.The key attributes to a successful Pinterest profile:Invest the time.Its social marketing so it goes without saying it wont beROI positive overnight. You really need to invest the time (especially in thebeginning setting it up) and be consistent, pinning and reviewing regularly.Build your network.Pinterest has a very captive audience. Youll be amazed athow many people will find your pins even without building your network. But,if you want the right people seeing your pins, actively follow the influencersin your space.Be strategic.Its easy to get caught up in pinning everything, andrepining randomly.But think about what reflects best on your online businessand what is most likely to appeal to your audience and drive referrals andtraffic.Leverage your social sphere.Pinterest integrates really well with many other networkssuch as Facebook and Twitter. So you should use your social sphere to driveeyeballs to your Pinterest work and make sure your efforts are generatingmaximum results.Add value.Dont fall into the traps of just pinning obviousself-promotion. In the social space, people are seeking conversation andconvergence not broadcasting. So pin things of general interest around yourown stuff to build a truly captive network.Pinterest has over 10 million users, it is the fastestgrowing social media site in history. Statistically, a far greater percentageof women use Pinterest than men (80% women and 20% men). It has become thethird most popular social media website after Facebook and Twitter andPinterest generated more referral traffic for businesses in 2012 than Google+,YouTube, and LinkedIn combined.
Introduction,Pinterest,nutshel