Seven,unique,strategies,create marketing Seven unique strategies to create multiple programs from one
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Occasionally,clients come to me with one solid idea and feel stuck about expanding it togenerate more package opportunities. I can certainly help with that! Letssay you have one big package that offers a high end service such as helpwriting and publishing a book. You work with clients by telephoneand take them step-by-step through the writing process. Here areseveral ways to scale this idea up for even higher end services or chunk itdown to become accessible at lower price points. These options alsoaddress different work-style preferences. Some clients want to do itthemselves, some want to have more hands-on guidance, and some want you to dothe whole thing for them. HigherPrice Points:1. Offer a get itdone for you package, where you work with the client todetermine the book concept and then supply a ghost writer to complete theproject. 2. Offera work with us in person package, where clients come to your officesfor a few days, spread out over the timetable. 3. Offerthe same service as package #2, but you go the clients office.This is more convenient for them and a higher price point for you. LowerPrice Points:4. Offer the sameservice in a workshop setting, allowing multiple people toattend the same program. This dramatically increases your revenue potential fornearly the same time commitment on your part. 5. Offerjust the first portion of the program and then have an upsell to work onthe next piece. 6. Offera home study do-it-yourself program, taking clients step-by-stepthrough the process as if they were working with you. 7. Offera mini-coursethat goes over the basic elements and provides tips on how they can do the workthemselves. Thereare so many ways you can slice and dice it. Start by listening to your clientsto understand what they want. When youask your clients what they need, you can discover even more opportunities to beof service. YourClient Attraction Assignment:Its time to create those important client profiles. Think about your clientbase. How many categories do your clients fall into? Group them up to simplifythe categories. Once you complete this, thinking of different package levelsand options will come much easier. Focus on the client to create programs thatmeet their needs and you will be on track for far greater success.
Seven,unique,strategies,create