Five,landing,page,strategies,y marketing Five landing page strategies so you convert leads like crazy
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Your landing page is the first place prospects see you on the web.So, you want to make sure you grab their attention immediately, to keep themreading rather than clicking away to the next site. The following landing page strategies come from the way I havecreated our own landing pages, which has been very successful. Imgoing to share how I have done it with you and you can make adjustments so thetips apply to your business. 1. Startwith your pull marketing questions to grab attention. Your idealclients will answer Yes to each of these questions. In addition, thesequestions begin to develop interest, trust, and credibility among prospects. 2. Writea paragraph to reassure prospects nothing is wrong with them. You areletting them know there is no need to worry. You might say something like, Ifyoure anything like me, you werent born with a silver spoon of marketing inyour mouth. The good news is marketing can be taught. 3. Tellprospects what they need to do and why. This is where you helpprospects start to understand what they need to do to turn things around. Keepthe focus on the what and why and hold off on exactly how to do it. This willcreate a need to work with you to find out more. 4. Brieflydescribe your proprietary system. Take prospects through a briefdescription of your system. You can do this on the landing page or takevisitors to a separate page. It all depends on how your website is set up.Either way, you can take the visitor step by step through the top line of yoursystem. 5. Explainhow you work with clients. If you dont have your proprietary systemyet, then your next step is to describe how you work with people so they canget comfortable with the idea of what you have to offer. Your Client Attraction Assignment:The best thing you can do when writing your landing page copy, is to get it alldown on paper first. Let your thoughts pour out following these five steps.Once that is complete, then you can start to edit. Use bullets and shortsentences to make the text easier to read. Remember, a visitors attention spanis very short, so you want your text to be compelling and grab their attentionas quickly as possible.
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