Don,commodity,when,setting,you marketing Dont be a commodity when setting your rates
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Are you having trouble setting your fees? For some of myclients its not easy to set a proper fee. You might hear yourself wonderingthings like, Who do I think I am charging that much? Let me share something that has really worked for me. Thisstrategy changed my life when I started noticing how much I did not want tobecome a commodity. This is such an important stance to take about your feesand your business, I want you to say this out loud right now. I do not want tobecome a commodity! Particularly in the field of coaching, potential clients may talk toseveral coaches and ask how much they charge per hour. They are tryingto compare pricing, thinking each coach is the same, but what you offer can bevery different. So that is not how you want to be seen! The solution for me was to create packages and programs instead ofthe by the session kind of fee structure. The idea is to blur thelines so prospects cant really tell what you charge per hour. This shift wasmiraculous for me. Years ago I was charging a fee for a certain number of coachinghours per month. But my dream was to have fewer clients and be able tospend more time with them. To make my dream possible, I needed to double myfee. That triggered all my issues. Who am I to do this? Will I really givethem that much value that theyll pay me this amount? You get the idea of whatfloated through my head. I decided I didnt want the people who were price shopping.Thats when the idea popped into my head to create a program instead of myhourly fee to blur the lines. So clients would get a fixed amount of phonetime, but they also got email access, the home study system, five minutecheck-ins by phone, a three hour in-person meeting at my office and other materials! Blurring the lines helped people see incredible value with all thematerials and access so they couldnt tell how much I charged by the hour.When you do this too, you can make more money and prevent people from comparingyour rates. Your Client Attraction AssignmentIf you are still charging by the hour, I recommend you shift to packages. Theonly way out of the hourly rate trap is by creating more value in how peoplework with you. Spend time this week thinking about all the different ways youcan work with people and add value so you can avoid the commodity pricingmindset prospects can have.
Don,commodity,when,setting,you