How,Show,Conviction,and,Author marketing How to Show Conviction and Authority in Your Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
This weekId like to talk to you about how to show conviction and authority in yourmarketing. Did you knowthere is a way of BEING that literally makes or breaks your ability to attractclients in large numbers? Many self employed people dont use it and, as aresult, are literally letting prospective clients slip through their fingers,day in and day outeven if they have done a lot of marketing and networking,and even if they have lots of prospects. To avoidletting prospects slip through your fingers, you need to have seriousconviction about what you offer. If theres no certainty on your end, then a prospectis simply not going to be certain either that working with you is the answer totheir problems. Theyll question whether you are really good at what you do andthen decide to keep looking. Heres anexample of what happened to me a few years ago, after going to see my dentist. For months, Id been researchingsome light cosmetic dentistry done to improve my smile. During my routinedental checkup and cleaning, I asked Dr. Smith if he performed cosmeticdentistry. Now, before I tell you what happened, let me explain his typicalbehavior. He was naturally very outgoing, charming, and did good work (as faras I could tell from the routine cleanings.) He told jokes, was jovial andseemed pretty confident all around. But something happened when I asked him ifhe did cosmetic dentistry. Dr. Smithsbehavior changed, almost on a dime. He looked away, mumbled something about being inbusiness for 20 years and of course he did cosmetic dentistry, and that he didit well. And then that was it. Nothing else. The strange thing was his wordswere no longer enthusiastic and confident. They turned empty and uninspiring,and I wasnt sure how to read the situation. Whatever hadhappened, my gut feeling told me not to work with him. Right then and there, in just onesentence, he lost thousands of dollars worth of potential business. Iknew by the manner in which he spoke that if I was to go forward with thecosmetic dentistry, I wasnt going to be using Dr. Smith. He simply had notconvinced menot even close. In fact, quite the opposite. Heres whatI have discovered from that experience and countless other experiences Ivehad, just watching entrepreneurs talk about their abilities: - Prospectswant to work with people who are CERTAIN about their abilities. - Prospectswant to work and learn from an AUTHORITY on a subject. - Prospectsare looking for someone CONFIDENT about the results they offer. - Prospectsare silently begging to be LED! Your ClientAttraction Assignment: From thismoment forward, you cannot afford to be wishy-washy about what you offer. Youve got to have totalconviction about what you do. Not only that, you have got to express thatconviction in a way that makes the prospect feel confident about yourabilities. You see,your job is not to sell. Your job is to be so quietly self-assured that you convince prospects toget out of their own way to work with you. The way you do that is by buildingtrust, showing authority on your topic, and expressing your capability aboutthe results theyll get with you. And thats all in your way of BEING. Now, acaveat. Thisdoesnt mean that you become overly zealous, or over confident. Thats just aridiculous turnoff and it would send prospects running in the other direction.Just be yourself, but speak with conviction and certainty. One morething. I would recommend that you not tell a prospect you can do something thatyou can just to close the sale. Some sales gurus will tell you to do this, and thenfigure it out later, but I dont agree. Its out of integrity and we arelooking for authentic selling here. Its better to gently turn away thatprospect and move on to the next one. So, beyourself. Be aleader, and start speaking with conviction from this moment forward. It doesnttake much, and yet I guarantee youll start attracting more clients than youare now. It works!
How,Show,Conviction,and,Author