Arming,Your,Catalogs,Against,R marketing Arming Your Catalogs Against a Rainy Day
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Have you prepared your printed catalogs for arainy day? Are they protected from rain, snow, dirt and even physicalattacks? Well, if they are not, then it is time to know the proper wayto defend your advertising material for a rainy day. I have a few tips for you on how to properly do catalog printing with an eye towards protecting your catalogs from harm. Using thick covers The general rule to make printed catalogstougher is to use thick covers. People do not really think this isneeded, but a thick cover for a catalog can really help protect thewhole thing. Thicker covers are not merely tougher than normal paper,they usually also cover the whole catalog with a degree of security. Soeven if the catalog falls off, or comes into physical stress likebending and crumpling, all the inside pages will remain safe. Using protective shielding You can also avail of great protectiveshielding or coatings for your catalog pages. Catalog printing servicescan actually offer adding certain moisture resistant coatings as wellas UV shielding that make paper stocks glossy as well as immune toliquid. This of course protects the catalog from dirt and most kinds ofmoisture. You can apply this to the cover and even to all the pages ofthe color catalog if you want. Good binding techniques Binding is also an important part in makingcolor catalogs tough. The binding of pages is of course the catalogsspine, and the stronger it is the better you catalog is againstphysical damage. The best binding technique of course is perfectbinding since it uses adhesives, but you can also try string bindingas well for a strong spine. Effective paper choices You can also try managing the quality ofyour paper to make your color catalogs tough. With this, I mean usingthick paper for all the pages of your catalog. Thicker paper is usuallyhard to tear, and most will stick to a good catalog bind with relativetoughness. So try to specify that you want the thickest possible paperstock for your catalog to make all your pages very tough. Effective catalog shapes Finally, you can also use the catalogsshape as a way to make it tough. Yes! Printing catalogs that haveuniform dimensions will result in tougher catalogs, than those that arelong in some dimension or another. This is because uniformly shaped catalogs have the ability todistribute stresses evenly throughout the document. Therefore, thingsare usually balanced. If long rectangle types of catalogs are subjectto the same stresses, one side or corner will usually buckle first thananother. So try to invest in small, almost square catalogs and notthose long type catalogs. This should make them all the tougher. Great! Now you know how to defend your color catalogs for a rainy day.
Arming,Your,Catalogs,Against,R