Four,Ways,Effective,Catalog,Ma marketing Four Ways to Effective Catalog Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Makingmarketing print catalogs is not just about catalog printing. It isactually more about catalog design. You need to design a good layoutfor catalog printing that is effective and delivers your messagequickly and in the best possible manner. For effective catalog marketing, there are four ways that can help you make your full color catalogs more effective.1. Table of contents marketing The first way to make your catalogeffective for marketing is by adjusting your table of contents. Mostpeople miss out on designing an effective table of contents. This isusually skipped, and just glossed over before printing. However, thetable of contents is actually a crucial section for color catalogs. Itis the second part of the catalog that people see (the first is thecover) and also, it is the main section where people look for theproduct that they are interested in.You can increase the effectiveness of your catalogs by integrating yourmarketing message and design into the table of content itself. Do notjust list topics or categories in your table, add marketing phrasesand pictures into the items themselves. For example instead of listingdown cameras then lenses and tripods why not rewrite that asPhotography needs: great cameras! or the best photographyaccessories lenses and tripods! By adjusting your table items to amore welcoming tone, you can engage your readers better giving you abetter marketing catalog.2. All page marketing Also, studies have shown that not all peoplelook at the cover and table of content first. A total of almost onethird (1/3) of readers actually start somewhere at the middle of printcatalogs and then just work their way to the front or back. For catalogprinting layouts, this means that you must compose your catalogs withmarketing messages in all pages. Treat each page like it is a coverpage. Pay good attention to the message, images and details of each pagerather than focusing on the cover only. For an effective catalog, allpages must entice and engage readers. Also don't forget to add littleteasers on each page that relates to the other pages of the catalog.You can print things like Back to great cameras! or on to the bestlenses to advertise the last or next page of the print catalog. Thisshould help the reader out in browsing your catalog faster and moreefficiently.3. The more pictures the better As a standard catalog printingtactic, the more pictures you have in your catalog the better and moreeffective it is. Peoples like pictures that is why they like catalogs.They can judge a product by its look, feel and size just by looking atan image. That is why most studies have shown that effective catalogsare the ones with the most images. So don't forget to include highquality, and well composed photographs of your products and services inyour color catalogs. They are one of the most crucial things to add inan effective catalog.4. Word marketing Finally, even though there is a focus on images ina catalog, do not forget about your words. More precisely, do notforget your power words for your catalogs. Besides images, people canalso respond to big power words that entice people to read about acertain product or service. Words like Free or Best Buy for thriftseekers or quality words like state of the art or newest model forenthusiast all have an immediate effect for certain people. By printingchoice words in big and bold fonts, you can effectively catch areaders eye on the type of product that they really want. So do notforget to manage your words too for effective catalog marketing.These four items should get you within the best range to createeffective and engaging marketing catalogs. Most of these things onlyrequire little adjustments to your overall layout without having tooverhaul any of your other catalog printing options. All you need is alittle effort in reorganization and some imagination for images andwords, and you should be all set to do effective print catalogs.
Four,Ways,Effective,Catalog,Ma