Choosing,the,Right,Calendar,Si marketing Choosing the Right Calendar Size for Marketing
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Whenyou do calendar printing for marketing, it is important to consider thesize of your color calendars. You cannot just print them on a whim anda random choice of size. The size determines the purpose, cost and modeof distribution for calendar printing. Smaller sized calendars offer the easiest distribution at the cheapestcost, while full color wall calendars for marketing or advertising willgive the best exposure for your message but with a bigger price tag. Ifyou want to know more about calendar printing sizes, below are a fewexamples of the most commonly used ones.Notecard Calendars (2x3.5 in) One of the smallest but easiest to produce type of calendar is thenotecard or business card type calendar. These are the small calendarprinting designs that can be fitted into your wallet. Since they moreor less resemble notecards and business cards, they are also printed ina similar fashion. They usually are printed thicker harder paper andare cut in a standard business card size. The most common dimension for this kind of calendar size is 2 inches by3.5 inches. Usually both sides of the notecard are printed in fullcolor. The calendar actually is usually the back part, while itsupplements the marketing image or message on the front. This size ofcalendar can be easily distributed as give aways, or as parts of publicrelations kits, product packages and more.Desk Calendars (4.25x5.4 in and other variations of same level) The next largest after notecard calendars are the desk calendars. Thesecome in a variety of sizes, but their primary purpose is to be a smallcalendar at a desk or workstation. These are still usually smaller thana standard letter size, often going for half or a quarter of thisoriginal size. They can appear like tear away notepads, table tents and flip awaycalendars. Printing calendars in this size is perfect for marketingcampaigns on a one on one level. If you want to reach your audience intheir workstations, or at home this size level should be apt for yourpurpose.Wall Calendars (12x9 or 12x12 in) Next, we go to wall calendars. The wall calendar is the biggest andbest size that you can use if you really want your advertising ormarketing message seen by everyone. They usually come at around 12 by 9inches in size, to the bigger 12 by 12 inches, which is bordering onposter sizes. With that kind of printed area, almost everyone in a room can spot thecalendar easily through the marketing or advertising image printed onit. This is ideal especially if you want your marketing messages tohave to reach a wide audience. If you are running an advertisingcampaign or information drive, use this size if you can.Those are the most common calendar sizes that you can choose from. Ofcourse, you can tell your calendar printing service to print a customsized calendar if you want to. This may cost a bit more, but it will befit for your true purpose for the calendar whatever they may be. Atleast now, you know most of the standard size for calendars. Just usewhat you need and you will not be wasting money in calendar printing.
Choosing,the,Right,Calendar,Si