Marketing,Tip,Know,Thy,Busines marketing Marketing Tip: Know Thy Business and Thy Market
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
There are two basic factors that most successful businesses have a solid database of clients, and a strong marketing campaign.Successin business depends on these two factors. The number of clients youhave that actually buys your product, as well as the marketing campaignyouve chosen to represent your business, such as door hangers or tabletents for example. A strong marketing strategy, even if it is tabletents, can mean a multitude of clients that can get your cash registerringing all the way to the bank.So why do you still not havethe success you have imagined when you started your business? Why areyou lagging behind your competition? Why is it that you are stillgroping your way to a break-even when all your competitors havesuccessfully increased their ROIs for the past years?If you areasking yourself these questions, there is no doubt about it, it is timefor you to re-strategize and come up with a new plan for your marketingcampaign.One of the basic and most important means to uplift your business image is to know your business and your target market.Successfulcompanies did not become leaders in their fields overnight. Theirsuccess is based on the many times that they have dedicated theirplanning and strategies in knowing their business, as well as theirtarget clients.What do you have in your business? Can you listyour products and services and their descriptions even with your eyesclosed? Can you describe what you have by heart? When a target clientasks you about your table tents for example, can you adequately givethem the answers.Many marketing campaigns fail miserably forthe simple reason that the people who are responsible in creating themdo not know how to explain their business that well. In short, targetclients have a hard time understanding what you mean because you havewritten your content in technical terms.Case in point: whenpromoting diet pills for example, do you tell your target clients whatis inside your pills. Alternatively, do you tell how your pills canhelp your target clients lose weight, instead?The productdescription is made with the objective of helping your target clientsto understand the benefits to them. If you write your description inthe point of view of the manufacturer, chances are that your targetreaders would have a hard time understanding how your product wouldwork for them.This leads us then to our second factor your target clients. Do you know who they are? Do you understand them?Itis a fact. In order for you to provide an effective marketing campaignthat gets positive impact, you need to know and understand what makesyour target market tick. It is just like having your suit made for yourather than buying it off the rack. A perfect fit speaks well of youraim to help your target clients, more than to gain profits for yourbusiness.The bottom line is when you try to sell to yourclients, be sure to understand first what you are selling. Then conveyit to your target clients in the simplest way that they can understand.Because the faster they understand your message, the quicker it is forthem to arrive at a decision, which would definitely be in your favor.
Marketing,Tip,Know,Thy,Busines